The Ghana Export Promotion Authority (GEPA) is seeking to boost the export of non-traditional products within the short to medium term.
As part of achieving this aim, the GEPA has introduced a new marketing platform for exporters of such traditional products.
The new market hub is also expected to expose exporters to modern developments and increase their share at the global level.
The Deputy CEO of the Ghana Export Promotion Authority, Eric Amoako Twum tells Citi Business News the move should leverage Ghana’s position on the export markets.
“The market hub is essentially to create the platform for the various stakeholders in the export sector to interact; most importantly buyers and sellers to come together. Because we deal with a global market stage, it is important that we create a platform where people will be able to one project and showcase Ghanaian products.”
Mr. Amoako Twum added, “Also that the Ghanaian exporters will themselves get the opportunities to glean information from other important databases and get information on markets that they deal with or those that they have the potential to venture.”
Ghana is seeking to increase its nontraditional exports to 10 billion dollars by 2020.
This is also to help improve the balance of payment.
Latest figures released by the Bank of Ghana show that the country’s imports have reached 9.3 billion dollars as at October 2017.
By: Pius Amihere Eduku/citibusinessnews.com/Ghana