Automobile Manufacturing Sector
A report by car manufacturing company, Mahindra & Mahindra states that the company began its car manufacturing with the construction of a first self-assembled automobile from the Ghanaian automotive company in Suame, known as the “Suame Industrial Development Organization” (SMIDO).
According to the publication, the company first constructed a prototype robust sport utility vehicle (SUV), named the SMATI Turtle intended for use in the rough African terrain.
The vehicle was manufactured in 2014 by the SMIDO and the Indian automotive major Mahindra & Mahindra Limited .
During that time, Mahindra & Mahindra Ghana Limited set up assembly plants across Southern Ghana to service the West African sub-region and the Africa continent as a whole.
In addition, the company established service centers on a 9.5-acre plot in the Greater Accra region.
According to Mahindra & Mahindra Limited, its decision to begin manufacturing of automobiles and urban electric cars in Ghana was driven by the need to explore the vast investment potentials and service the needs of the automotive industry market on the Africa continent.
The Ghana Mahindra automobile company explores the potential of the fast expanding automobile market of Ghana and the entire African continent.
The company offers quality and affordable vehicles and electric car service to meet increasing market demand in Ghana and Africa.
Currently, Mahindra vehicles are sold to state institutions, private organizations, industries, United Nations agencies and individuals in Ghana, on the Africa continent and around the world.
Some of the brands produced by the company include– the Mahindra Xylo.
Normally, costs of vehicles assembled in Ghana are more expensive, turning prospective customers away.
In this direction, Mahindra was said to have made frantic efforts to collaborate with financial institutions to outline flexible payment schedules for prospective customers.
One such example is the joint move by Mahindra and the Fidelity bank.
The Mahindra Group is a US$16.2 billion multinational conglomerate and operates in key industries that drive economic growth such as agribusiness, aerospace, component-based software engineering, information technology consulting services, and electricity generation.