Zenith Bank Ghana Limited was adjudged the Outstanding Brand of the Year 2019 in the Banking category at the 2019 Ghana Business Standard Awards at Movenpick Ambassador Hotel on Friday, 16th August, 2019.
The company’s performance in the banking industry was cited as one of the indicators that distinguished their brand from its competitors.
The event, organized by KN Unique Communications is to celebrate organizations committed to remarkable business standards geared towards sustainable growth by focusing on identifying outstanding organizations with outstanding products, outstanding services and leaders who demonstrate exemplary leadership attributes
The growth of the bank’s client loyalty, brand positioning and targeting, and development of new products based on technology and high-quality advertising activity is a major factor for winning the prestigious award in the banking category.
The key factors in determining whether a company should be awarded as “Brand of the Year” include achievements in its core business and brand development through market research and public opinion.
According to the bank, the award comes at a time when Zenith Bank is leading in the brand positioning by providing tailored and personalized services ensuring strong client loyalty despite the aggressive competition in the banking sector in Ghana.
The Bank has enterprise various technological products such as Mobile Money Bank2Wallet Service which has been introduced in partnership with various telecommunication companies.
This allows mobile phone users to conveniently link their traditional bank accounts making customers excited with the excellent banking service delivery.
Zenith bank’s leads in high-quality advertising activity in the country by keeping ads relevant, describing the distinct features of their products and addressing your customers directly. This has ensured brand engagement growth across diverse customer base.
The event was graced by the Minister for Planning, Professor George Gyan Baffour as Special Guest of Honor, Western Regional Minister, Hon. Kwabena Okyere Darko and the President of MEST Africa, Ashwin Ravichandran.