Dark and Lovely has introduced a new brand of body lotion onto the Ghanaian market to help solve the numerous skin problems which prevent people from enjoying the natural skin they were born with.
The new product-Dark & Lovely Crème 6 oils-is a multi-active formula which combines six natural oils to help combat the six most common imperfections affecting the African skin.
Brands Manager of L’oreal Africa, Mother Company of Dark & Lovely, Richard Kumassah, said the introduction of the new body lotion was as a result of the company’s desire to provide solutions to common skin conditions its customers are plagued with.
“After extensively researching in African skin and the market, we were determined to provide a solution to the common skin imperfections affecting our customers,” he said.
He believed that every African woman deserved to have beautiful skin and therefore “we sought to develop a product that could recover and preserve the skin, and ultimately return it to its healthy and beautiful origin”.
Dark and Lovely is part of the L’oreal group, a beauty company which has devoted itself to beauty for over 105 years.
Its new campaign “sharing beauty with all,” seeks to research and innovate new products to conquer skin problems.
The new Dark & Lovely Crème 6 Oils body lotion, he says, will make it very simple for women to get back the flawless skin they were born with.
One of Ghana’s rising film stars, TV presenter and Brand Ambassador of Dark and Lovely, Ama K. Abebrese, noted that even though the black skin was a beautiful one “ the smallest imperfection can compromise our skin’s original beauty.”
She said, adding coconut oil and shea butter to her to body lotion to ensure her skin stays hydrated and moisturized throughout the day, has now become a thing of the past since her discovery of the Crème 6 Oils.
The actress, who has also recently been vocal about the need for women to keep their natural skin colour, hopes people will use the new product, adding it has good oils that will not harm the skin.
Dermatologist Dr. Claudia Donkor, said the various oils used in the manufacture of the Crème 6 Oils, are able to solve the various skin problems associated with the African skin that both men and women struggle with.
She advised that in purchasing lotions for use on the skin, close attention must be paid to content used in the manufacture of the lotion before using it.
She urged men to be more cautious about the way they treat their skin and advised them to use the Crème 6 Oils for a smoother and more even skin.