Members of the Association of Alcohol Manufacturers and Importers (AAMI) have signed a ‘Code of Commercial Communications’ to regulate the conduct of their business.
The Code represents a firm commitment by member companies of the association to maintain the highest standards in all their commercial communications.
This includes advertising in all print and electronic media, packaging, merchandising, consumer promotions, product placement, point of sale information, sponsorship, and research.
The Code will ensure effective self regulation of members, which is essential to the association’s partnership with government and the public.
It outlines the roles and responsibilities, laying emphasis on what is acceptable in the industry.
Speaking at the launch, Ms. Adjoba Kyiamah, Corporate Relations Director of Accra Brewery and Chairperson of AAMI said ,“AAMI is dedicated to the development of responsible norms in society that promote our consumer decision-making abilities to make informed choices”.
On her part, a Deputy CEO of Food at the Food and Drugs Authority, Mrs. Isabella Mensa Agra expressed satisfaction in the move to regulate members the industry.
“This, however does not take out the role of FDA in regulating the members of the Association,” she stressed.
Present at the signing was representatives from the Food and Drugs Authority, Ministry of Health, and the Ghana Standards Authority.
The Association of Alcohol Manufacturers and Importers was established in 2008 as an industry body, representing the interests of manufacturers and importers of alcoholic beverages.
Current members of the association include Accra Brewery, Guinness Ghana, Kasapreko, Forewin Ghana, West Coast Beverages, TT Brothers, Distell, Say Cheers, Imexco Ghana Ltd, Caves and Gardens, and AJS Company Ltd.
The rest are; Macbells, Market Direct Ltd, DonEmilio, Punjab Company Limited, Agya Appiah Bitters, IndusBev, Oheneba Kasempa, Nonsolo Vino Ltd, GIHOC Distilleries, Jubel Investments, Kings Crown Ltd, Dontoh Herbal, Kingdom Herbal Ltd and Joy Industries.
By: Jessica Ayorkor Aryee/citibusinessnews.com/Ghana