The world’s largest producer of tyres, Continental Tire has launched a new legal entity in Ghana.
The move forms part of the company’s growth strategy in Sub-Saharan Africa.
The new division, Continental Tire West Africa, will focus on developing the local market and maximising its exposure across the region.
The Managing Director of Continental Tire Sub-Saharan Africa, Shaun Uys stated at the launch that, the new West Africa legal entity is strategically positioned in Ghana to serve the entire sub-region.
“As one of the world’s top three tyre manufacturers, Continental has an important role to play in developing the industry across the continent by expanding our footprint,” he said.
Norvan Acquah – Hayford/citibusinessnews.com/Ghana