Ghana’s leading telecom operator MTN Ghana has launched the country’s first mobile 4G LTE service to provide Ghanaians with limitless connectivity to high speed internet.
MTN got its 4G 800MHz FDD spectrum license in December last year.
Speaking to Citi Business News at the sidelines of the launch of the 4G LTE service, the General Manager of Consumer Marketing at MTN Ghana, Noel Ganson said the company is committed to providing high speed internet service which will give value for money and excellent customer service.
“We are extremely competitive, when you look at our plug-ins in the systems, plus today on the market, no competition can beat us on those price points. We believe that we can meet the pockets of our customers,” he said.
He pointed out that, MTN’s data prices have not changed but the company has introduced new bundles to help meet the budgets of everyone in the markets.
Mr. Ganson stated that MTN has also introduced a product which will allow customers to browse even when they run out of data.
“After giving you data to continue to brows on zero account, MTN will only take back the data or credit when you recharge. This is done to meet the needs of the customer who means business and want to be able to access the internet anytime,” he said.
Mr. Ganson assured that MTN will continue to maintain other technologies like 3G and 2G to meet the needs of customers who may not be able to migrate immediately to access the 4G LTE services.
“We are very much conscious of the fact that as a business we have different economic shades of customers on our network and we duly respect and acknowledge each consumer for your worth. What we have decided to do as a business is to ensure that the evolution of technology will not be on only 4G but we will still have 2G and 3G services available,” he said.
He stressed that network investments have been at the core of MTN Ghana’s operations, as evidenced by its successful ongoing 3G deployments.
MTN operations in Ghana
After successfully deploying 2G voice services as part of a strategy to make mobile phone services available to the majority of Ghanaians, MTN began to deploy enhanced data services when it was granted a 3G license in 2009.
Given the successful widest-coverage strategy for voice with 2G, MTN followed a similar strategy for 3G and was the first mobile operator to fulfill its license condition to cover 170 district capitals within five years.
Ghana’s telecommunications industry is growing rapidly with mobile voice phone penetration approaching 120% and data penetration exceeding 62%.
This amazing growth is expected to increase in the coming years as consumers and businesses move towards increased use of smart-phones and other smart devices.
With the growth of smart devices, the demand for bandwidth and high speed capabilities will also increase as subscribers exchange, download and upload more videos, music and documents.
Access to affordable 4G technology will enhance the experience of these subscribers.
At the end of March 2016, the total subscribers of mobile data in the country were a little above 18.18 million users with a total penetration rate for the month under review hitting 68.18%.
MTN now joins the likes of Busy, Surfline and Blue Communications in providing 4G LTE internet services in the country.
By: Norvan Acquah – Hayford/citibusinessnews.com/Ghana