Businesses that participated in the maiden edition of Citi FM’s business training event, ‘The Sales Revolution’ are expected to record impressive results in sales within the next few months.
This is because their respective sales and client service executives have been empowered to change the status quo of their business deals by developing strategies that will make them go beyond the natural art of selling.
The event which drew on the in-depth experiences of Business Turnaround specialist, Caleb Ayiku and the CEO of SalesMark Consulting, Mawuli Ocloo, equally exposed the participants to the modern arts of selling ideas, products, services among others.
The Sales Revolution also marked the climax of the outdoor events for this year’s Citi Business Festival.
The over one hundred participants were taken through topics such as, ‘how to unleash their sales potential’, ‘gaining knowledge required for sales’ as well as ‘the Sales process.’
For Business Turnaround Specialist Caleb Ayiku, five key essentials will win the modern sales personnel his or her ultimate dream of closing big deals.
These essentials include; prospecting, planning; establishing the necessary appointments; asking questions in order to meet consumer needs and concluding the sales deal with the consumer making the final decision under no compulsion.
“A ‘close’ in sales is simply a question that leads to a decision and you want the client to make the decision. Before you do that you should have put together a very good presentation with not too many information but only highlighting the benefits because customers do not care about you nor your products but only about the benefits and the solutions that you are bringing to them,” he explained.
Taking the participants through the sales process, the CEO of SalesMark Consulting services, Mawuli Ocloo likened the excellent sales mindset to what he refers to as the elite athlete.
According to him, while the growth mindset opens up to opportunities required to meet one’s target, the fixed mindset is complacent and not daring in breaking through previous targets he or she had achieved.
“The whole idea is to understand that in selling eighty percent of performance is through the mindset and the twenty percent is through skills. There has been training upon training but people are not getting things right so they need to begin to think like elite athletes who use their mindsets and that makes them successful elite athletes who have a growth mindset perform far more better than their compatriots,” Mawuli Ocloo asserted.
The Sales Revolution among other things also provided trained participants on how to attain high level of trust, respect, and as well, differentiate from competition to ensure that clients’ requests and activities deliver meaningful results.
Further intriguing, the training clarified processes that must be adopted to reach the highest level of customer relationships to become indispensable partnering clients.
The participants were equally equipped to earn the access and rewards reserved for the most successful sales people and privileged professional services providers.
Some participants who spoke to Citi Business News indicated that they were enlightened and were hopeful the knowledge acquired would reflect in their revenue targets within the coming months.
A new entrant into the sales profession remarked, “I transitioned into sales not too long ago and I have been trying to find my way around on how to find my feet in the profession. But this training has really helped me to identify the key essentials that I need to get into the sales environment.”
Another Sales Executive observed, “I used to give a lot of excuses that clients do not have enough money among others but this training has made me realize that no matter what excuse there may be, I should be able to get over it and close the sales deal at the end of the day.”
“For some of us we have people who work under us so this is very useful knowledge so we can impart to those actually on the field also engaging in sales on our behalf.”
“This is my first time attending such a program and I have learnt a lot…I am definitely going to put this into practice for my organization to grow,” a third participant noted.
By: Pius Amihere Eduku/citibusinessnews.com/Ghana