Chairman and President of the Chartered Institute of Marketing (CIM) UK, Ghana Branch, Dr. George Eric Gyamfi – Osew, has charged industry managers especially the public service commission, to consider placing marketing professionals at high managerial levels in their organisations.
According to him, institutions that have professional marketers as part of management are better positioned than their competitors.
He argues that institutions must be able to anticipate and hook onto new opportunities ahead of the rest of the market.
Speaking to Citi Business News on the sidelines of the 10th CIM graduation ceremony, Dr. George Eric Gyamfi – Osew also underscored the need for professional institutions or educational centers to tailor their academic structures to meet the demands of industry.
“Day in day out we hear captains of industry lamenting the poor quality of graduates being churned out from our educational institutions who are half baked for the job market. But we have always trained the best or the finest brains to spearhead the marketing industry ensure that companies get value for money in the kind of investments they make in marketing the products or institutions.”
He however urged marketers to take advantage of the digital age to reach a lot of clients at less cost.
Commenting on the importance of branding and packaging for businesses, Dr. George Osew called on government and companies to engage the appropriate professionals or institutions to help in training and coming out with concepts that will position them as the most preferred brand or make the products the most sort after.
“With the complexities that we have in our businesses today, how do we help the SME’s and manufacturers plus government agencies to now learn properly about packaging and branding? The institutions and companies plus the MMDA’s must be aware that we (CIM) exist and that they should link up with us for the necessary training. We could consult for them to harness their skills for them to propel them to becoming part of the most respected brands in the world.”
Meanwhile the President of the Chartered Institute of Marketing has urged marketers to be cautious in the use of social media.
“Whatever we say about on social media, our brand should be accurate as any wrong information about a brand can lead to the destruction of the company and if the information is accurate as well, people can equally hear about the brand within some seconds,” he added.
The 10th CIM Graduation Ceremony was on the theme,“Bridging the gap between Theory and Practice: The Role of Professional Education.”
By: Norvan Acquah – Hayford/citibusinessnews.com/Ghana