Ghana has renewed its tourism advertising campaign deal with Cable News Network (CNN).
The ad which was commenced some nine years ago on the network was halted after running a number of times.
The deal will see Ghana being showcased in a promotional clip which will be aired on CNN from 2017.
It is unclear how much the ad will cost Ghana, as exact figures for the cost of the campaign have not been disclosed, but Citi Business News has gathered the ad will be a 60 second one.
Acting CEO of the Ghana Tourism Authority (GTA) Gideon Aryeequaye speaking on the development said
‘’Nine years ago, we started something with CNN, it’s capital intensive, you need to look for the money to get it done but you also agree that once it is done, it projects you because Cable News Network is across the world and everybody knows it’s a very wide platform and for you to run a 60-second ad on it is a plus to you.
And so we’ve negotiated and thankfully by next year we going to have something to do with CNN.’’
Government has asserted it intends to boost the country tourism industry, as part of moves to realize this, the authority last week outlined its plans for the industry.
Gideon Aryeequaye also adds that part of his plans are also to explore the possibility of placing adverts at the various stadia where EPL matches are played; a strategy he’s hopeful would give many more fans and viewers across the globe the opportunity to know more about the country’s tourism offerings.
According to figures released by JOVAGO early this year [2016] travel and tourism contributed GHS4.5 billion (US$7265 billion) in 2015, representing 3.3% of total GDP.
By this, tourism is the fourth largest contributor to Ghana’s GDP, coming after oil, gold and cocoa.
According to JOVAGO, the direct contribution is expected to grow by 2.7% in 2016.
The tourist sites that attracted the most visitors in 2013 were Kakum National Park (184,000), Cape Coast/Elmina Castles (157,000) Kwame Nkrumah Memorial Park (93,000), Kumasi Zoo (68,000), Wli Waterfalls (63,000), and Manhyia Palace Museum (51,000).
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By: Vivian Kai Lokko/citibusinessnews.com/Ghana
