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    6th Ghana CEO Summit to focus on digital leadership for the digital economy

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    Ghana’s 2022 economic outlook to remain positive; GDP projected to grow by 5.3% – AfDB report

    African governments tasked to look within the continent in their bid for transformation

    COCOBOD closes purchases for 2021/2022 main crop cocoa season

    Ghana Life Insurance Ltd accused of employing delay tactics in payment of claims

    BoG urged African DFIs to enhance credit rating positions to boost investment

    Stringent measures needed to deal with illicit financial transactions in Africa – Akufo-Addo

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    6th Ghana CEO Summit to focus on digital leadership for the digital economy

    Ghana Life Insurance Ltd accused of employing delay tactics in payment of claims

    BoG urged African DFIs to enhance credit rating positions to boost investment

    Stringent measures needed to deal with illicit financial transactions in Africa – Akufo-Addo

    Gold exports push Ghana’s trade surplus to $1.3 billion in April

    Value of MoMo transactions decrease by 3% between March and April 2022

    Inflation rate likely to drop to single digits in 2023 – Dr. Ernest Addison

    Monetary Policy Rate increased again by 200 basis points; now at 19%

    Government partners private companies to mine abandoned iron ore in Oti Region

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    Ho Node Hub rebrands as Node Eight

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    1.5% E-Levy rate will negatively impact GH¢6.9 billion target – Prof. Quartey

    Transactions to be affected by E-levy

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    Kyle Kelhofer appointed as IFC Senior Country Manager for Benin, Ghana, Liberia, Sierra Leone, and Togo

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Ethiopian shoe designer hopes for repeat success with coffee

bycitibusinessnews
February 1, 2017
in Africa, East Africa
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Bethlehem Alemu’s shoes have been sold worldwide by Amazon(AMZN, Tech30), Urban Outfitters (URBN) and Whole Foods (WFM). When she started her business the Ethiopian accountant had much more modest ambitions.

“I wanted to do something that would give me job opportunities myself and the people around me,” Alemu said. “I immediately thought ‘I have to start a small business!'”

Alemu felt she had to do something about unemployment and poverty in the Ethiopian capital, Addis Ababa.

So she quit her day job in 2005 and founded SoleRebels, which turns scraps of rubber from old tires and other recycled material into stylish footwear.

The company, which sold 125,000 pairs of shoes in 2016, has already delivered its promise of work. Since opening, SoleRebels has created 1,200 jobs and plans to have more than 3,000 full-time Ethiopian employees by the end of 2018 when a new production facility is complete.

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The jobs pay well too — three times the average wage, according to Alemu.

“I was born here in Ethiopia and I grew up here so I saw the state of people — the way they lived and the way they worked, and I felt if I had a company (it) should pay a certain amount of money so the employees can take care of themselves and their families,” she said.

Ethiopia’s economy has been enjoying a period of strong growth, in stark contrast to decades past when the country was blighted by war and famine.

Alemu is hoping to do more for Ethiopia’s recovery with a new business she’s about to launch: Garden of Coffee.

Guests who visit the Addis Ababa cafe will be able to watch local coffee beans being roasted and ground.

While SoleRebels and Garden of Coffee may seem worlds apart, Alemu believes they both show how resourceful Ethiopia can be.

“I began Garden of Coffee so that people everywhere can experience the magic of hand-roasted Ethiopian coffees, roasted at their source by Ethiopia’s finest coffee artisans,” she said.

Alemu is hoping to open three cafes in Abbis Abada, before expanding to the U.S. and Europe.

 

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