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    Stringent measures needed to deal with illicit financial transactions in Africa – Akufo-Addo

    Gold exports push Ghana’s trade surplus to $1.3 billion in April

    Value of MoMo transactions decrease by 3% between March and April 2022

    Inflation rate likely to drop to single digits in 2023 – Dr. Ernest Addison

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    Stringent measures needed to deal with illicit financial transactions in Africa – Akufo-Addo

    Gold exports push Ghana’s trade surplus to $1.3 billion in April

    Old Mutual celebrates 177th anniversary globally, 10 years in Ghana

    Gov’t expenditure needs to be checked to help deal with inflation – ICAG

    Take control of financing on the continent – Ofori-Atta to AfDB

    We’ll avert any looming food crisis with effective planning – AfDB Boss

    Value of MoMo transactions decrease by 3% between March and April 2022

    Inflation rate likely to drop to single digits in 2023 – Dr. Ernest Addison

    Monetary Policy Rate increased again by 200 basis points; now at 19%

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    Stringent measures needed to deal with illicit financial transactions in Africa – Akufo-Addo

    Gold exports push Ghana’s trade surplus to $1.3 billion in April

    Value of MoMo transactions decrease by 3% between March and April 2022

    Inflation rate likely to drop to single digits in 2023 – Dr. Ernest Addison

    Monetary Policy Rate increased again by 200 basis points; now at 19%

    Government partners private companies to mine abandoned iron ore in Oti Region

    Manufacture of petroleum products push PPI to 31.2% in April

    Nigeria begins processes to join Ghana-Côte d’Ivoire Cocoa Initiative

    Victor Yaw Asante, FBNBank Ghana MD

    Banks will continue to innovate to meet customers’ expectations – FBNBank’s MD

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    Government to invest heavily in internet safety – Ursula pledges

    Ho Node Hub rebrands as Node Eight

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    Block chain’s success will depend on supportive policy environment – Prof. Quaynor

    1.5% E-Levy rate will negatively impact GH¢6.9 billion target – Prof. Quartey

    Transactions to be affected by E-levy

    Bethniel Finance emerges winner in Innovation Challenge Program

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    Standard of cars assembled in Ghana will not be compromised – GSA assures

    GUTA urges gov’t to get other countries to open their borders to facilitate trade

    Kyle Kelhofer appointed as IFC Senior Country Manager for Benin, Ghana, Liberia, Sierra Leone, and Togo

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Market Aayalolo buses to attract passengers- Consultant

bycitibusinessnews
February 16, 2017
in Local Economy, Top Stories, Transport
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A Transport Consultant, Magnus Quarshie has urged operators of the Quality Bus Service, popularly called,  Aayololo bus to intensify their marketing strategies to increase patronage for the service.

This follows a report by Citi Business News which revealed low patronage of the buses, four months after it was commissioned. Checks by Citi Business News showed that commuters ditch the Aayalolo buses despite having free wifi, and air conditioned.

Some commuters who spoke to Citi Business News complained about difficulties in getting the electronic cards required to board the bus.

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Others lamented about lack of information on reloading the cards, while some complained about the number of stops the bus makes before getting to its final destination.

But speaking to Citi Business News, Mr. Quarshie called for intensive marketing to create awareness among the general public.

“I would expect that there should be marketing strategies for deploying such a service which also gives information to people about the service, particularly the issue you mentioned concerning these ticketing and others”.

He was of the view that the operators must immediately develop innovative means to explain how it works, since the bus is expected to provide affordable, fast and comfortable public transport to Ghanaians.

Expressing optimism in the public patronizing the Aayalolo bus services, Mr. Quarshie stated that people will use the bus once the communication is improved.

“So if we have a service we must show people where they can buy tickets, how to use the tickets. These are very basic things the system ought to undertake. All of those will also contribute to improving the ridership of the service that is been run,” he said.

Prior to this, the Public Affairs Manager for the Quality Bus Service, Fred Chidi, who admitted to the lack of  communications  assured on the Citi Breakfast Show that the company will intensify public education to increase patronage.

“Creating the awareness and educating people has been a little lacked. You know communications is very expensive and this is a project we just started so it is a process that we are doing and it will grow with time. So you will admit that some media friendly stations will help carry the information out there,” he appealed.

“We are leveraging on our relationship with the friendly media to send out the education and creating this bus about it. But I agree with you that marketing this idea hasn’t been really top notch as I would have loved it to be,” he added.

 

By: Lawrence Segbefia/Jessica Ayorkor Aryee /citibusinessnews.com/Ghana

 

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