PZ Cussons Ghana Limited, dealers in antiseptic products has re-launched Camel antiseptic from Carex brands.
The company explains that the move is to consolidate its brand in the provision of medical care products.
“It was important for us as a business to associate ourselves with a global brand to attract all benefits multinational companies acquire, be it product development, product innovation, and brand communication.” Head of Brand Development and Activation, PZ Cussons Ghana Limited Hafsa Arthur said.
She added that “Camel has provided the highest quality antiseptic products to meet personal, domestic and medical hygiene needs of Ghanaians. This is the first in the series of transitions.”
She also assured consumers of Camel’s continuous persistent value.
“We want to assure our consumers that our product value has not changed but rather it is ongly getting better.” she assured.
Deputy Minister of Health Tina Gifty Naa Ayeley Mensah who graced the occasion commended PZ Cussons for their continuous support in health and hygiene and urged them to continue with the good work.
“I take this opportunity to thank agents such as the PZ Cussons for inculcating such positive behavior in the observing hygiene practices. I urge you to continue the fight and our country will be rid of certain diseases such as cholera,” she stated.
About PZ Cussons
PZ Cussons is a multinational consumer goods business that manufactures and distributes household brands in the world.
Their products range from personal care, home care, food and nutrition to electricals.
Some of their products include Imperial Leather, Cussons Baby and Morning Fresh.
PZ Cussons employ over 5000 people in Africa, Asia and Europe & North America.
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By: Jessica Ayorkor Aryee/citibusinessnews.com/Ghana.
