The second largest telecom operator in Ghana has rebranded as Airtel Tigo, following a merger between Tigo and Airtel.
Airtel Tigo will now control 22 percent market share of the telecom industry in Ghana after the National Communications Authority recently approved the merger.
The CEO of Airtel Tigo, Madam Roshi Motman speaking to the workers after announcing the new brand name also announced the new executive members of the company.
“He joins us from Airtel Indian, please help me welcome Mufti Shaban as the new Chief Operating Officer, From Airtel Ghana, please help me welcome Kwame Annor who will take care of the human resource in the company. Bright Owusu Bempah will bring the money, let’s welcome him…”
Madam Motman stated that Airtel Tigo will use technology to improve the network as it provides quality service to its cust,omers.
“As you can see, we now Bigger, Better and Stronger with 22 percent Market share. It means that will play an important part in the industry and serve our customers with quality and better service,”.
Merger will take time to complete
Earlier, the Marketing Director of Airtel, Rosy Fynn explained that completing the merger process could span beyond a year.
But she is confident that the move is necessary for building strong companies in the telecom industry.
Following the approval of the merger by the NCA last month, Tigo’s MD, Roshi Motman has since been named as the CEO of the new entity.
But Airtel’s MD, Lucy Quist has resigned from the company.
Meanwhile, some workers have begun making moves to exit the entity.
According to them, the new entity has created a situation that may require one person occupying some top management positions even though the two companies already have people in those positions.
Labour Expert, Mr. Austin Gamey believes the need to cut down on the workforce may be due to new strategies.
The successful closing will see both companies hold equal ownership and governance rights in the combined entity.
The new entity after the merger is set to assume the second largest telecom company slot.
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By:Lawrence Segbefia/citibusinessnew.com/Ghana