Gavin Pike, Managing Director of Guinness Ghana Breweries Limited (GGBL) has engaged senior journalists and news editors at a breakfast meeting in Accra to familiarize himself with the media in Ghana as he settles into his work as the new Managing Director of GGBL.
Also at the meeting were newly appointed directors of GGBL, Leticia Teiko Insaidoo – Customer Marketing and Mainstream Spirits Director, Teye Mkushi – Finance Director, and Melanie Ramsey – Marketing and Innovations Director.
Mr. Pike noted that the media profession has evolved greatly in Ghana playing a positive role in helping to consolidate democracy and national development.
He said “We acknowledge the critical role of the media in the development of every economy and as a business we seek to engage the media from time to time as they carry out their core mandate of informing, educating and entertaining the general public on key issues. As the leading total beverage business in Ghana, we continuously seek to sustain the positive relationship we have with the media.”.
The event which forms part of the company’s relationship building activities with various stakeholders of which the media is key also afforded the newly appointed directors the opportunity to interact with the media and share information about the various portfolios they manage.
Gabriel Opoku-Asare, Corporate Relations Director said, “GGBL has operated in Ghana for almost sixty year and it is our ambition to continue operating in Ghana for many more years. We are proud of our business and the impact we are making in the communities through our alcohol in society, local sourcing and water of life programmes”.
“Most recently GGBL together with the Association of Ghana Industries (AGI) and other players in the industry launched the Ghana Recycling Initiative by Private Enterprises (GRIPE) to tackle plastic waste in Ghana. We believe that by collaborating with government and the media much more can be achieved,” he added.
The media was represented by senior journalists and news editors from leading local and international broadcast houses in Accra.