The Advertising Association of Ghana (AAG) is set to renew appeals for a speedy passage of the Advertising Bill.
According to the association, passage of the bill will give them the legal backing to prosecute advertisers who flout industry rules.
The Bill when passed, will lead to the setting up of an Advertising Council to ensure sanity in the industry.
Speaking to Citi Business News on the sidelines of the Second Africa Leadership Conference, President of the AAG, Joel Nettey said without the law, it is difficult to effectively regulate the Advertising industry.
“As it is right now, we don’t have rules and regulations. You switch on your television and you see an advertiser advertising all sorts of things in real weird times. But it goes beyond us, if there isn’t a body that will guard the advertising space and hold people in check, then really, it is an open playing field and we can’t afford that,” he said.
The bill was laid before the previous parliament but was not passed.
Meanwhile the information Minister, Mustapha Hameed speaking at the International Advertising Association(IAA) conference in Accra, gave the assurance that, the bill will be laid before the current parliament.
The Association is set to cut sod for the construction of offices next week.
Mr. Nettey observed that this will afford the Association the resources to train members.
“The world has become a global village, challenges have changed, and there is digitalization, social media and even the question about ethics. So it is important that we bring people up to speed all the time and we can do that when we have our own offices.”
The second ‘Africa Leadership’ conference was a two day event organized by the IAA and the AAG.
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By: Nana Oye Ankrah/ citibusinessnews.com/Ghana