afb Ghana has recognised and celebrated their one-millionth QWIKLOAN customer at the Labadi Beach Hotel, less than a year after disbursing their first mobile money QWIKLOAN, in partnership with MTN Ghana.
Letshego’s Group CEO, Smith Crouse, flew in to attend the customer celebration, acknowledging afb Ghana’s progress since the subsidiary was acquired by the Letshego Group in January 2017.
Crouse also seized the opportunity to reiterate his support as afb commences with its plans to rebrand to Letshego’s blue and yellow over the next 6-month period, leveraging Letshego’s established reputation and 20 year heritage on the continent.
During the event Arnold Parker, afb Ghana’s Country CEO thanked Mr Joseph Torgbor, afb Ghana’s Millionth QWIKLOAN customer, and presented Joseph with GHS1000 cash, and GHS1, 000 MTN mobile airtime, along with other branded gifts.
Arnold Parker, afb Ghana’s Country CEO commented, “Ghana was the first market in Letshego’s footprint to pilot and launch QWIKLOAN – the fact that we are standing here today, celebrating our millionth QWIKLOAN customer less than a year after launch, is testament to a successful solution and partnership that fits the needs of our people.”
QWIKLOAN is an easy access, short term, small scale loan, available via MTN Ghana’s mobile money platform. QWIKLOAN supports afb’s commitment to increasing financial inclusion by enabling customers to develop their own credit profile in managing their QWIKLOANs responsibly. Customers, who demonstrate responsible loan repayments, unlock access to more capital, ultimately enabling Ghanaians to fund more productive and sustainable ventures.
Eli Hini, General Manager, MobileMoney Limited added, “The best thing about the QWIKLOAN offering is that it is fast, simple and convenient, enabling customers to receive and repay their loans in seconds, all through MTN MoMo.”
Since launching in November last year, the innovative partnership hasissued more than
5 million QWIKLOANs, valued at over GHS600million.
QWIKLOAN is the first of its kind in the Ghanaian market, and comprises a 30-day micro or small loan ranging from GHS25 to GHS1000, depending on how customers manage their loans and repayments.
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Credit: afb