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    World Trade Centre Accra Accra announces partnership with Altkom Akademia to offer professional education in Africa

    Ghana has the 4th cheapest average cost of internet in Africa – Statista

    Africa’s internet economy to cross $180 billion by 2025: Report

    Gov’t likely to scrap E-Levy if its revenue stays low – Tax analyst

    E-Levy is an overhyped revenue generation measure – Seth Terkper

    Leverage crises to improve fortunes of continent – Ofosu-Dorte

    African Finance Ministers tasked to allocate more resources into education sector

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    Gov’t likely to scrap E-Levy if its revenue stays low – Tax analyst

    E-Levy is an overhyped revenue generation measure – Seth Terkper

    Leverage crises to improve fortunes of continent – Ofosu-Dorte

    Unilever Ghana PLC remains upbeat about future growth prospects

    Citi Business Festival enters final week; forum on agribusiness comes off today

    BoG must enforce regulations on informal forex trading – Prof. Quartey

    DBG will mirror KfW’s successful banking model to benefit SMEs

    Cedi Summit comes off today at Alisa Hotel

    BoG’s supply of dollars to BDCs drops from 85% to 21% within 3 months – CBOD

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    BoG, CSA deepen collaboration to fight cyber threats

    Dr. Bawumia unveils Ghana’s first Tier IV data centre

    ADB pioneers in global remittance services in Ghana [ARTICLE]

    Introduction of GhanaPay complements efforts to capture the unbanked into digital payments ecosystem – Veep

    #CitiBusinessFestival: How the country can take advantage of the “Ghana Opportunity”

    Chamber of Telecommunications calls for more investment into Technology to improve livelihoods

    Citi Business Festival: Address lack of financial data challenges using MoMo – Rufai Abdul Majeed

    Citi Business Festival: Acquiring digital skills key to securing employment – Maximus Ametorgoh

    Bank of Ghana commences piloting of digital currency in Sefwi Asafo

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    Ivory Coast is set to receive $26.1 billion worth of development finance from 4 lenders, the EU and France

    Gulf central banks, Bank of England raise policy rates after Fed hike

    US Fed meets inflation surge with 75bp hike

    As Nigeria’s inflation rate accelerates to 17.71%, the World Bank warns millions could face extreme poverty

    Modern airline tickets design with flight time and passenger name. Plane tickets vector pictogram. Airline boarding pass template. Vector illustration. The concept of air transportation

    Ticket prices to rise following B.A schedule change on Accra-London-Accra route

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Ogilvy leads African Sabre Awards taking 17 out of 37 awards

byLawrence Segbefia
April 9, 2019
in General
Mr. Mathieu Plassard, CEO, Ogilvy Africa

Mr. Mathieu Plassard, CEO, Ogilvy Africa

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Ogilvy has emerged triumphant in the global PR industry’s prestigious SABRE Awards for the Africa Region, with Ogilvy offices capturing 43% of all trophies awarded.

The SABRE Awards are the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.

The pan-African Ogilvy network carried the day by winning a total of 17 awards for Ghana, Kenya and the South Africa offices for the SABRE Awards Africa.

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“2018 was a remarkable year for us and our clients because the communication landscape has become very dynamic. These awards symbolize that we are moving with the times and our integrated communications approach is helping us solve our clients’ most pressing business challenges while reaching our targeted audiences through ideas that grab earned media and influence, to build brands that matter,” said Mr. Mathieu Plassard, CEO, Ogilvy Africa.

“Over the last years, in line with our integrated approach, we have assembled teams that deliver effective communication work for our clients in line with growing demand for strategic communication in an earned media world,” said Plassard.

A total of five awards were presented to Ogilvy Ghana – two (2) wins for Integrated Marketing, and Mining and Extractive industries and three (3) Certificates of Excellence and,

  1. Integrated Marketing (Winner) – Ghanaians Against Child Abuse (GACA) — UNICEF and Government of Ghana
  2. Mining and Extractive Industries (Winner) – Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
  3. Food and Beverage (Certificate of Excellence) – Coca-Cola World Cup Campaign (Ghana & Nigeria) — Coca-Cola West Africa Business Unit
  4. Corporate Image (Certificate of Excellence) – Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd
  5. Mining and Extractive Industries (Certificate of Excellence) – Gold Fields 25TH Anniversary 2018 — Gold Fields Ghana Ltd with Ogilvy Ghana

 

In addition, Ogilvy Ghana has secured a prestigious finalists’ spot in the 2019 Platinum Sabre Award for Best in Show for the GACA campaign.

In total, 37 SABRE trophies will be presented to African campaigns this year in Kigali, Rwanda on May 16th 2019.

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