The on-air series of the Citi Business Festival continues today[5 June, 2019] as Bernard Avle later hosts the Director of Agric at the Ghana Export Promotion Authority (GEPA), Mr. Erasmus Ashun at 9:30 am on the #CitiCBS.
The discussion will be on the theme “Penetrating the Export Market”. This week’s on air series focuses on Agribusiness.
Mr. Ashun, has recently maintained that Ghana’s agribusiness export potentials are huge but largely under tapped over the years.
According to GEPA, Ghana faces deficits in exporting nontraditional commodities such as Pineapples, Cashew, Bananas, Mangoes, Yam and Vegetables to available markets in the EU, Middle East, and Asia
Data from the authority shows that between the period of January and December 2017, earnings from Non Traditional Export amounted to US$2.557 billion representing an increase of only 3.81% compared to the US$2.5 billion in 2016.
Ghana’s nontraditional exports for the past five years grew at an annual average rate of 1.2% and currently contributes to 18.37% of the total national merchandise exports of Ghana.
Export earnings in the agriculture subsector amounted to US$440.95 million in 2017 compared to US$371.14 million in 2016, showing an increase of 18.81%.
The subsector contributed 17.25% to the total NTE earnings in the year under review.
Meanwhile, registration is still ongoing for the first training programme as part of the Citi Business Festival, The Sales Revolution.
The programme is scheduled to take place on the 13th and 14th of June, 2019.
The event will be held at the Coconut Grove Regency Hotel at 8:30am each day.
The facilitators for the training programme include Mawuli Ocloo—who is the Managing Consultant, Salesmark Ltd, and Maxwell Dodd, from Econet Media-Ghana. Topics that will be treated included “Digital and Social Selling”, “Handling Objections and Closing the Sale”, as well as “How to Influence Buyers to Make Positive Decisions that Increase Your Sales” and “Prospecting for Sales or New Business in a Competitive Environment”.
The training programme costs 700 cedis.
Please visit citibusinessnews.com or call 0205973973 for more information.