Shopnaw, an e-commerce platform, has been introduced onto the Ghanaian market with the aim of using modern mobile technology to provide an improved shopping experience for shoppers who buy from local markets, supermarkets, grocery stores, pharmacies and restaurants among others.
Speaking during the launch of the Shopnaw mobile application in Accra, the the Founder and CEO of the company, Benjamin Osei Asante, said the company’s online portal offers the most efficient and cost-effective personal shopping experience as well as on-demand delivery within the shortest possible time to customers who place orders with its application.
The app is available for Android and iPhone users. Mr. Asante says the future of commerce in Africa is e-commerce, and that future begins now.
He explained that online shopping had gained a massive force in Ghana over the last decade, as the use of social media grows exponentially. He says this means a great deal to Shopnaw, as the platform will leverage on it.
He also remarked that Ghana is in its opportune time to experience e-commerce.
He further stressed that Shopnaw customers comprise both buyers and sellers on the platform, and enables them to interact with each other on the portal.
Sellers sign up without any initial investment cost, while buyers also access the app and web portal without any charge.
He said the business model will contribute to the growth of Ghana’s economy by creating new employment opportunities for young people through its products and goods delivery activities.
“We understand that one of the major indicators of economic growth is the creation and growth of businesses to create employment and contribute to economic development, thus Shopnaw is the ‘African Solution” he said.
The Deputy CEO of equity investment firm, Quick Angels Limited, Romeo Richlove Seshie, said Shopnaw is one of the 20 entrepreneurial ventures the company selected to invest in 2019, with a cap of investment ranging from $10,000 to $1,000,000.
He urged Ghanaians to look forward to more exciting investment partnerships in 2020.