Vlisco Ghana has unveiled the 2020 edition of its women’s mentoring programme in Accra as part of its Women’s Month under the pan-African campaign theme ‘All Women, All United.’
Speaking to citibusinessnews.com, the Marketing Director of Vlisco Ghana, Rev. Stephen Kofi Badu, said the programme which commenced in 2019 seeks to empower Ghana’s most inspiring young females to be great achievers in the future.
He said organizers of the scheme identify young women entrepreneurs and offer them an opportunity to receive mentorship from accomplished and experienced women.
He called on young women to be focused and courageous, while pursuing their dreams.
“We believe that when women prosper, the nation prospers, and we intend to use the mentoring scheme to contribute to the growth of the nation by helping to nurture more young women to become successful in their various fields.”
“Vlisco thus aims to raise more successful women since the Vlisco brand represents successful women,” he said.
In all, sixty mentees were taken through mentoring sessions led by Dzibordi Dosoo, co-creator of skincare brand, Kanshi and Freda Obeng-Ampofo, founder of KAEME BodyCare.
The two specialist mentoring sessions covered topics such as gender balance and nurturing business relationships.
Five mentees were selected to go through a one-year mentorship programme sponsored by Vlisco.
Dutch wax fabrics maker, Vlisco, has been manufacturing its unique brand of fabrics since 1846.
The company’s fabrics, originally intended for the Indonesian market, gained widespread popularity in Africa and for several decades, African women merchants continue to play a key role in its trade as well as design and promotion.
Africans use it to sew unique garments to express their identity, thus the market for Vlisco prints in Africa is an example of mass-customization and individual self-expression, not fast fashion.
With Helmond in the Netherlands still home of Vlisco, the company employs a design team made up of people chosen for their individual and varied styles to churn out imaginative designs inspired by African culture.