Week two of Citi FM and Citi TV’s Business Festival continues this week, with the E-Commerce Virtual Forum scheduled for Tuesday, 9th June, 2020.
The forum, which is under the theme, “exploring new ways of engaging customers” will look at four areas.
These include the e-commerce industry and opportunities for growth, Understanding audiences and how to effectively engage and convert them to customers, Making businesses e-commerce-complaint/ready and the logistics of e-commerce.
The outbreak of the novel Coronavirus has changed the way people live, communicate and work.
Many countries in their quest to curb the transmission of the virus have resulted to some form of extreme to mild movement restrictions.
These include widespread work-from-home directives, cancellation of major events and for Ghana, the three-week partial lock-down.
This has resulted in a massive drop in patronage of many goods and services as consumer dynamics have changed overnight due to the pandemic.
Also, physical distancing protocols and the uncertainties of the times means that companies would have to find new ways of engaging customers to keep business going and enable some profitability.
According to a new “Global Shopping Index” report published by Salesforce, the number of unique digital shoppers rose 40% year-over-year (YoY). Digital shoppers drove 20% revenue growth compared to 12% in Q1 2019. This growth outperformed the pre-global pandemic 2019 holiday shopping season, which was viewed as very strong season.”
A similar growth trajectory is being witnessed in Ghana – with reliance on local production increasing, digital inclusion on the rise and the growth of digital financial services industry.
The pandemic has made it clear that e-commerce can be an important solution for consumers.
E-commerce can also support small businesses, and by making economies more competitive, be an economic driver for both domestic growth and international trade.
The E-Commerce virtual forum will have three panelists in the studio, other panelists via video link and a participatory audience via video link.
There will be broad based discussions on the theme, specific submissions on the four focus areas, questions and answers.
The main resource persons are Archie Hesse – Head of GhIPPS, Stephen Naasei Boadi – Founder of Enable Growth Consult, Ebo Richardson –ABSA Ghana and Maximus Amertogoh – Digital Lead of PopOut.
The 2020 edition of the Citi Business Festival started on Monday, June 1, 2020, with an array of radio and TV programmes.
It is sponsored by the Ghana Investment Promotion Authority (GIPC), ABSA Bank, Citi FM and powered by Ghana’s most comprehensive business news website, www.citibusinessnews.com.