The Digital Lead at PopOut, Maximus Ametorgor, has advised businesses in the e-commerce space to be wary of instances of fraud which has the potential to reduce patronage of their services.
He explains that experiences by some customers with fraudulent persons pose threats to the uptake of e-commerce as a means to boosting one’s business income.
Mr. Ametorgor made the remarks during the second virtual business forum of the Citi Business Festival which focused on e-commerce.
According to him, businesses will be able to satisfy their clients if they are assured of their security in purchases.
“The other thing is policing; how do you police the platform because you do not want to hear complaints about fraud about the platform that you want to buy the product from,” he said.
He also highlighted the role of government policy in encouraging patronage of eCommerce platforms, saying, “the government would have to put forward the policy directive for eCommerce in Ghana so that anyone who is creating an online presence knows that the government has a policy guiding that, then the buyer knows that there is a protocol governing all the online transactions on the platforms.”
GhIPSS urges partnerships between banks, fintechs over payment systems
The CEO of GhIPSS, Archie Hesse, indicated that the challenge of payment which e-commerce businesses face can be highly overcome when efforts are geared at connecting payment systems to their websites.
Citing the current practice where some businesses resort to social media to meet their payment needs, Mr. Hesse said organisations will be considered serious and able to tap into the wide consumer base with a reassuring payment system.
“It is easy to run your own ads, but if you are going into the system to run the ads properly, you can track it. Then at the convert stage, do not only look at selling, but look at capturing other relevant data that you can use to reach the market because otherwise, you are selling yourself short because there are a lot of people who will see it and are interested, but will not buy it at the first instance.”
The e-commerce business forum was on the theme, ‘Exploring news ways of engaging customers’.
This year’s edition of the Citi Business Festival is brought to you by Citi FM and Absa Bank. It is supported by GIPC and Ghana’s most comprehensive business news website, citibusinessnews.com.
