The Chief Executive Officer (CEO) of Vodafone Ghana, Patricia Obo-Nai, has advised businesses without a sound online and digital strategy in the era of COVID-19, to make amends.
In the wake of the threat posed to business in the wake of the Covid-19 pandemic, many businesses are relying heavily on online and digital platforms to remain productive and stay afloat.
Speaking to Citi Business News on how businesses are adapting in these challenging times, the CEO of Vodafone Ghana, Patricia Obo-Nai, said a comprehensive digital strategy should become a primary consideration for businesses going forward.
“As you have seen with some companies, you can choose to stay where you are, but your competition will move on. So, why would you decide not to go digital at this time? The world is already going digital. That is the new revolution and so you will be left behind, and your customers will leave you. Then, you will start analyzing why you don’t have the customers. It is simple, they have found a better way of working, paying for goods and services online and selling online,” she said.
The COVID-19 outbreak has led to many governments as well as companies making full use of digital technologies to confront a lot of pandemic-related issues.
For instance, in order to stay safe and avoid the spread of the COVID-19, several organizations have asked their staff to work from home.
Preparing for digital revolution – Ehi Binitie offers tips for businesses
Earlier this year, Chief Executive Officer (CEO) of Clear Space Labs, Ehi Binitie, also stated that instituting plans for survival while investing in the right skills set to meet the emerging trends in the digital space is the panacea for businesses to revamp their operations during the COVID-19 era.
He said the nature of business operations after the pandemic will be dependent on how business owners surmount the challenges and take advantage of the ‘new normal’.
He spoke on the topic, ‘Digital: The Future of Business’ on the Citi Business Festival on-air series.