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    [From the left] Thomas Abanga (CEO of Abanga Farms & Food Systems), Selma Ashipala Musavyi (Namibia High Commissioner to Ghana), Dr. Benjamin Sasu (Head of Food Safety), Mrs. Chariti Gbadawo (Director at the Ministry of Foreign Affairs & Regional Integration) ), Prof Bani (Board Chairman, Abanga Farms and Food Systems) and Clarence Zamuee (MEATCO Rep)

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    Gov’t still plans on tabling a legislation to compel banks to lend to the Agric sector – Agric Minister

    Financial transactions will be allowed even without Ghana card from 1st July – GAB assures

    Enterprise Group PLC records 37% rise in revenue in 2021

    Prices of petrol, LPG to fall by 4% in first pricing window of July – IES

    Losses due to fraud in banking sector in 2021 up by 144%; hits GH¢61m – BoG report

    ASTM International pledges support for Ghana’s petroleum industry

    NIB MD laments cost of borrowing for private sector

    Finance professionals urged to develop strategies to boost ESG-driven business environment

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    Financial transactions will be allowed even without Ghana card from 1st July – GAB assures

    Losses due to fraud in banking sector in 2021 up by 144%; hits GH¢61m – BoG report

    BoG, CSA deepen collaboration to fight cyber threats

    Dr. Bawumia unveils Ghana’s first Tier IV data centre

    ADB pioneers in global remittance services in Ghana [ARTICLE]

    Introduction of GhanaPay complements efforts to capture the unbanked into digital payments ecosystem – Veep

    #CitiBusinessFestival: How the country can take advantage of the “Ghana Opportunity”

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    Modern airline tickets design with flight time and passenger name. Plane tickets vector pictogram. Airline boarding pass template. Vector illustration. The concept of air transportation

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    Gov’t to commence talks with IMF for bailout

    Financing agric sector alone not enough to grow it – GIRSAL CEO

    We’re not charging E-levy on merchant accounts – GRA

    Gov’t still plans on tabling a legislation to compel banks to lend to the Agric sector – Agric Minister

    AfCFTA Secretariat calls for accelerated dev’t for key infrastructure in Africa to boost trade

    Financial transactions will be allowed even without Ghana card from 1st July – GAB assures

    Enterprise Group PLC records 37% rise in revenue in 2021

    Prices of petrol, LPG to fall by 4% in first pricing window of July – IES

    Losses due to fraud in banking sector in 2021 up by 144%; hits GH¢61m – BoG report

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    • Banking And Finance
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    [From the left] Thomas Abanga (CEO of Abanga Farms & Food Systems), Selma Ashipala Musavyi (Namibia High Commissioner to Ghana), Dr. Benjamin Sasu (Head of Food Safety), Mrs. Chariti Gbadawo (Director at the Ministry of Foreign Affairs & Regional Integration) ), Prof Bani (Board Chairman, Abanga Farms and Food Systems) and Clarence Zamuee (MEATCO Rep)

    Ghana’s Abanga Farms & Food Systems and Namibia’s Meatco in big partnership

    Gov’t still plans on tabling a legislation to compel banks to lend to the Agric sector – Agric Minister

    Financial transactions will be allowed even without Ghana card from 1st July – GAB assures

    Enterprise Group PLC records 37% rise in revenue in 2021

    Prices of petrol, LPG to fall by 4% in first pricing window of July – IES

    Losses due to fraud in banking sector in 2021 up by 144%; hits GH¢61m – BoG report

    ASTM International pledges support for Ghana’s petroleum industry

    NIB MD laments cost of borrowing for private sector

    Finance professionals urged to develop strategies to boost ESG-driven business environment

  • TECHNOLOGY

    Financial transactions will be allowed even without Ghana card from 1st July – GAB assures

    Losses due to fraud in banking sector in 2021 up by 144%; hits GH¢61m – BoG report

    BoG, CSA deepen collaboration to fight cyber threats

    Dr. Bawumia unveils Ghana’s first Tier IV data centre

    ADB pioneers in global remittance services in Ghana [ARTICLE]

    Introduction of GhanaPay complements efforts to capture the unbanked into digital payments ecosystem – Veep

    #CitiBusinessFestival: How the country can take advantage of the “Ghana Opportunity”

    Chamber of Telecommunications calls for more investment into Technology to improve livelihoods

    Citi Business Festival: Address lack of financial data challenges using MoMo – Rufai Abdul Majeed

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    Regional economic cooperation needed to enhance Africa’s competitiveness – Bawumia

    Ivory Coast is set to receive $26.1 billion worth of development finance from 4 lenders, the EU and France

    Gulf central banks, Bank of England raise policy rates after Fed hike

    US Fed meets inflation surge with 75bp hike

    As Nigeria’s inflation rate accelerates to 17.71%, the World Bank warns millions could face extreme poverty

    Modern airline tickets design with flight time and passenger name. Plane tickets vector pictogram. Airline boarding pass template. Vector illustration. The concept of air transportation

    Ticket prices to rise following B.A schedule change on Accra-London-Accra route

    Bawumia calls for more AfDB support as African economies battle global challenges

    Stringent measures needed to deal with illicit financial transactions in Africa – Akufo-Addo

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PR in Covid-19 must offer hope and optimism – Gayheart Mensah

August 28, 2020
in Local Economy, News
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Chief Executive Officer (C.E.O.) of KomsKraft Consult, Mr. Gayheart Mensah, has challenged Public Relations (PR) practitioners and communicators to offer confidence and optimism to their stakeholders, amid the COVID-19 pandemic.

According to him, today’s publics of organizations have been consumed by isolation, boredom, stress, job losses, erosion of incomes, loss of symbols of normal life among many others thus, the need for the PR fraternity to lead in a way that offers hope in the face of the anxieties and commit to a message of hope.

Speaking at a lecture at the Maiden Ghana Institute of Journalism (GIJ) Alumni Association Webinar in Accra, Mr. Mensah, who also doubles as the President of the GIJ Alumni Association, called for a revision of PR approaches in the context of the pandemic to align with changing priorities.

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He identified three perspectives to messaging and stakeholder priorities that are relevant today.

“First is the “Near-term periscope into the crisis”, which he said refers to providing insight into how Covid-19 is impacting employees, stakeholders and the larger public. The second is the “Mid-term blueprint of what recovery might look like”, whilst the third is the “Long-term roadmap”, visualizing the global village when it surfaces from the ashes of the pandemic,” he said.

He also encouraged PR professionals to avoid insensitivity and opportunism in their messaging, strive to be useful and not clever in what they communicate, demonstrate ample empathy in their messaging and “demonstrate that our publics, particularly the customer, is more than just a transaction: he/she exists in our hearts as well”.

Mr. Mensah, who is also the Chairman of the Professional Development, Education and Accreditation Committee of the Institute of Public Relations (IPR), proffered some pointers for PR practitioners on how to conduct Advocacy, Government Relations, Social Investments, Sustainability Interventions, Investor Relations and Issue Management in a pandemic era.

The Rector of GIJ, Professor Kwamena Kwansah-Aidoo, in his welcome remarks, commended the executives of the Alumni for coming up with the webinar series as a vehicle for mobilizing old students to be active members of the association. He spoke about the impact of Covid-19 on the academic calendar of the institute and the interventions that have been introduced as a result of that.

Professor Kwansah-Aidoo was confident that the teaching and practice of Journalism and PR will emerge stronger post the Covid-19 era.

The lecture witnessed past students of the institute from diverse locations including the UK, Scotland and the USA.

It was under the theme “Journalism and PR Teaching and Practice in a Covid-19 Era”.

 

 

 

Source: citibusinessnews.com
Tags: COVID-19GIJPublic Relations
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