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COPEC to publish regular consumer survey to improve service from OMCS

byMichael Ogbodu
September 17, 2020
in Local Economy, News, Oil And Gas
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As part of efforts to ensure that the interests of consumers are protected at the fuel pumps, the Chamber Of Petroleum Consumers (COPEC) has begun releasing regular surveys on Oil Marketing companies in the country.

According to COPEC, the findings of the survey will help guide consumers in their decisions on the ideal OMC to buy from.

Based on a press release by the Chamber, the primary aim of the survey is to assess the consumer choices in the fuel retail market and the possible factors and parameters that inform these decisions.

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It also seeks to understand the relevant features of service provision that meet the priorities and expectations of consumers in the market.

The survey for August which has a sample size of 500 also focuses on indicators such as quality of fuel sold, the turnaround time per visit to the pump among others.

Some key findings of the report are that;

52 percent of the respondents perceived GOIL to deliver their services within a swift response time, followed by Vivo (Shell) with 25 percent and lastly Total with 23% of the respondents.

This meant that GOIL is perceived by respondents to deliver fuel within the shortest possible time compared to Vivo (Shell) and Total Ghana limited.

51 percent of petroleum consumers surveyed were satisfied with petroleum products from GOIL, followed by Vivo (Shell) with 26 percent and Total Ghana Limited with 23 percent. GOIL had more than half of the respondents being satisfied with the quality of petroleum products sold by them.

On perception about the swift response time, 25.45% of the respondents chose Allied, 15.20% chose Zen and 14.49% chose Goodness. The OMCs with least perceived response time are Top Oil (0.95%), Radiance Petroleum and So Energy (1.43%) and SEL (1.65%). This meant that most respondents perceived Allied, Zen and Goodness to deliver their services within the shortest possible time compared to other OMCs in their category, etc.

Executive Secretary of COPEC, Duncan Amoah said he was hopeful that the regular publication of its survey findings will result in the improvement of the quality of service given to customers at various fuel stations

“We will be sharing these findings with the various Oil Marketing Companies so that those who will need to upgrade their services and a lot more so that consumers will be more confident in what they get from their outlets will be encouraged. Those also who seem to be doing well shouldn’t relax because at the end of the day others are improving their service and product delivery by the day”, he added

Click here to read the full document.

 

 

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