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    AGI Advocates for Innovative Policies to Support SMEs

    Prices of Domestic Petroleum Products Set to Rise in October – IES

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    Transport owners and the missing NPA: who assured Sentuo to import BRVs?

    BOST clarifies amount paid for iPhones bought for company executives

    Fuel prices to remain fairly stable at the pumps – COPEC

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    AGI Advocates for Innovative Policies to Support SMEs

    Prices of Domestic Petroleum Products Set to Rise in October – IES

    BOST clarifies amount paid for iPhones bought for company executives

    IMF hopeful Ghana will soon reach agreement with Official Credit Committee

    Fuel prices to remain fairly stable at the pumps – COPEC

    Restructuring NIB’s balance sheet won’t fix solvency challenges – Banking consultant cautions

    2023 #CitiBusinessOlympics: Defending champions GCB retains title

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    AGI Advocates for Innovative Policies to Support SMEs

    Prices of Domestic Petroleum Products Set to Rise in October – IES

    FBNBank Ghana launches Akye promotion

    Transport owners and the missing NPA: who assured Sentuo to import BRVs?

    BOST clarifies amount paid for iPhones bought for company executives

    Fuel prices to remain fairly stable at the pumps – COPEC

    Restructuring NIB’s balance sheet won’t fix solvency challenges – Banking consultant cautions

    Thousands to participate in 2023 #CitiBusinessOlympics today

    Vodafone Ghana’s commitment to SMEs shines at Business Runway 2023

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    Genius IT Foundation achieves STEM.org accreditation

    Pharmaceutical Society charged to utilize AI to transform industry

    Apple says iPhone and iPad apps will show up on the vision OS App Store from the get-go

    China launches $41 billion fund to accelerate semiconductor industry

    Digital marketing: Event managers urged to explore growth opportunities

    Govt. urged to commit more investments to enhance AI competencies

    Stakeholders in digital ecosystem charged to do more to protect child privacy

    Cyber hygiene key for public safety – Dr. Albert Antwi Boasiako

    Ban on cryptocurrency still in force – Finance Ministry warns

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    South Africa adds Ghana to E Visa list

    Ofori-Atta commends G20 for AU’s inclusion, urges common voice

    Nine ventures announced for Africa Money and DeFi Summit investment showcase

    African Union to launch regional credit rating agency in 2024

    New study reveals alarming food access disparity affecting 650 million Africans

    Global food price index declines in August

    ECO currency challenges: Technical committee attributes delays to external shocks, others

    African leaders emphasize in-continent processing of mineral wealth at climate summit

    Indian investors commit $14 billion to Nigeria, to strengthen several Nigerian sectors

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Brand Ghana office must be established by an Act of Parliament – IAA World President

byBobbie Osei
November 4, 2020
in Top Stories, Tourism
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The Chairman and World President of the International Advertising Association (IAA), Joel Nettey, has called for the establishment of the Brand Ghana office by an ACT of Parliament, to ensure that it receives dedicated funding.

He says this will enable the country to have a dedicated outfit projecting Ghana to the world and attracting the needed Foreign Direct Investments.

The first Brand Ghana office was established under former President John Attah Mills, but after years of inactivity, the office was replaced under the current administration by a committee made up of the Ghana Tourism Authority, and the Ghana Investment Promotion Centre, among others, to carry out the work of the now defunct outfit.

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During a courtesy call on President Akufo-Addo by leadership of the advertising industry in Ghana, Mr. Joel Nettey said the potential benefits from a well curated brand for Ghana, cannot be realized if a permanent Brand Ghana office is not established.

“It takes concerted effort to build an admired national brand that attracts investments. Campaigns like Truly Asia, Incredible India and the South African campaign do not just happen. There is a method to the madness. I propose for your consideration Mr. President that, just as President Kufuor set up EDIF by an Act of Parliament, the same should be done for the Brand Ghana office with clear funding streams and direction, then the value that Ghana will generate from the sustained Brand Ghana office will live for generations unborn.”

Akufo-Addo urged to facilitate passage of Advertising Council Bill

The Advertisers Association of Ghana (AAG), also asked President Akufo-Addo to intervene in ensuring the passage of the Advertising Council Bill.

The Bill, if approved, will establish the Advertising Council of Ghana, as the official government body charged with the duty of regulating advertising, registering practitioners in the industry and licensing advertising companies.

But the Association says years after it was laid before Parliament, the Bill is yet to be passed into law.

Executive Secretary of AAG, Francis Dadzie, says the long delay is not helping the industry.

“On the matter of the Advertising Bill, we have been at it since 2010 trying to get regulation into our industry because all over the world, every country has an Advertising Council that regulates the standards and practice of advertising, and it looks like our neighbours, Nigeria and Togo all have it, but Ghana has been lacking.”

“…So as an Association, we have been trying to promote this bill through the Ministry of Trade. We have been at it for some time, but haven’t managed to get it passed. We hope that next year we will be able to achieve the bill’s passage with the Ministry of Trade,” he added.

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