Ghana’s commercial beverage industry has become increasingly competitive in recent years and several small producers have entered the market, with growth driven by urbanisation, increased brand awareness and a growing middle class.
In the past, only the very elite drank wine and the likes, but the shift to branded products is steadily gaining momentum.
One of the very latest alcoholic products to be introduced onto the Ghanaian market is Guatemalan rum, known as Ashanti.
The rum, which is named after the Ashanti tribe, contains local Ghanaian spices and herbs.
Ashanti Spiced Rum, named as a tribute to the Ashanti tribe in Ghana, is an alcoholic beverage spiced with ginger and flower from Jamaica. The flower is a type of hibiscus native to Africa, which gives the Ashanti its unique red colour.
Graced with the beautiful culture of the Ashanti tribe, the beverage was launched at Say Cheers at the Accra Mall on Saturday, September 25, 2021.
Watch the full video below: