FBNBank has announced the roll-out of its 25th-anniversary advertising campaign which highlights its brand’s differentiators and shows appreciation to stakeholders for embracing the Bank’s brand, while it encourages potential customers to enjoy its offerings by making it their preferred financial institution.
Established in 1996 in Ghana, FBNBank has drawn from the 127 years of a long-established tradition of its parent bank, First Bank of Nigeria, which is renowned for its exemplary stakeholder engagement nurtured over several generations of operations across an international network with footprints in Sub Saharan Africa, Europe and Asia.
Through this campaign, FBNBank intends to deepen its engagement with potential customers and clients by offering them the opportunity to benefit from its numerous propositions aimed at delivering the gold standard of value and excellence.
Commenting on the campaign, FBNBank’s Managing Director and Chief Executive Officer, Victor Yaw Asante, said, “our commitment to our customers is our main driving force and it is communicated through our brand promise which enjoins us to put our customers first in all that we do. Over the years we have delivered on this in several ways, ensuring that we keep the momentum without let up. This and the benefits which we offer our customers by way of our gold standard of value and excellence are two of the main differentiators of our brand. These are what we continue to offer to our stakeholders, especially our customers. It is also what we are inviting potential customers and clients to enjoy, for which reason we are encouraging them to switch to FBNBank. We are committed to nurturing relationships built on the service pillars of convenience, passion and partnership with our people as the dedicated drivers to ensure that the relationships attain the desired levels of acceptance, security and confidence for our customers and clients. Our doors remain open, and we are ready to woo and serve anyone who comes across the threshold.”
Over its 25 years of operations in Ghana, FBNBank has built a solid reputation from supporting Small and Medium Enterprises (SMEs) ensuring that they remain viable contributors to Ghana’s economy. The Bank’s commitment to SMEs has been unwavering, with particular reference to the support FBNBank gave SMEs during the peak of the COVID-19 pandemic in Ghana. This and several efforts have not gone unacknowledged. Quite recently, the Bank was recognised by the Ghana Business Standard Awards as the “Outstanding SME Bank of the Year” for their contribution to the sector.
In very recent times, FBNBank has invested in strengthening its offering to customers by securing both the ISO 27001:2013 and PCI DSS certifications. Through the PCI DSS certification, the Bank has improved its information security management, thereby assuring customers of safer and secure transaction processes with its payment cards. The ISO certification, on the other hand, confirms that FBNBank Ghana has attained the required level of security, which attests to the Bank’s capability and capacity, to stay on top of data security risks. With these developments and several others like the establishment of a Contact Centre, FBNBank is offering greater convenience to its customers with the added benefit of security across several channels, especially the technological platforms.
FBNBank Ghana is a member of the First Bank of Nigeria Limited Group, which is renowned for its great customer service and general stakeholder engagement garnered over its 127 years of operation. FBNBank Ghana has 20 branches and two agencies across the country with over 400 staff. FBNBank offers universal banking services to individuals and businesses in Ghana.