No Result
View All Result
Tuesday, February 7, 2023
Citi Business News
  • Home
  • News
    • All
    • Agriculture
    • Economy
    • General
    • Government
    • Local Economy
    • Top Stories

    5 important things to know about the African Continental Free Trade Area agreement

    Idris Elba adds Ghana to the list of African countries he wants to partner with

    Twitter is reportedly planning to charge businesses $1,000 per month to keep gold verified checks

    Pensioners to picket at Finance Ministry over DDE

    Ghana begins to locally manufacture its own bullion vans to combat robbery

    MTN’s aYo insurance covers over 8 million Ghanaians in 5 years

    AGI urges Govt. to effect favorable business policies

    Gold-for-oil: Govt spent $40m on first consignment – NPA

    Encourage China to support Ghana’s debt restructuring – Akufo-Addo to Germany

  • Business
    • All
    • Agribusiness
    • Banking And Finance
    • Manufacturing
    • Markets
    • Mining
    • Oil And Gas
    • Real Estate
    • Tourism
    • Transport

    Nigeria ranks number one globally for cryptocurrency usage and ownership

    Gold-for-oil: Govt spent $40m on first consignment – NPA

    Come clean on gold-for-oil ‘fiasco’ – COPEC to govt

    Ghana paid cash for 40,000 tons of oil instead of gold – Egyapa Mercer confirms

    $130bn and $170bn needed annually to bridge Africa’s infrastructural gap – Bawumia

    Government and Association of Banks reach agreement on DDEP

    DDE: Banks secure 5% coupon for 2023; other revisions

    Cocoa bill payment; BoG, COCOBOD others agree to roll over maturing investments

    AfriCatalyst to host conference on use of Special Drawing Rights to accelerate economic transformation

  • TECHNOLOGY

    Twitter is reportedly planning to charge businesses $1,000 per month to keep gold verified checks

    Ghana withdraws $672m back-tax demand from MTN Group

    MTN to fight $773m tax bill from government

    Telcos to implement 1% E-Levy charge from today

    Huawei Equips 500 Traders in FinTech

    Africans urged to bolster adoption of Bitcoins

    What does 2023 hold? Predictions in payments for the year ahead for Africa

    Meta considered building a Twitter competitor to capitalize on Elon Musk’s ‘crisis’ at company

    E-commerce in Ghana – statistics & facts

  • INTERNATIONAL
    • All
    • Africa
    • Asia
    • Europe
    • Middle East
    • US

    5 important things to know about the African Continental Free Trade Area agreement

    $130bn and $170bn needed annually to bridge Africa’s infrastructural gap – Bawumia

    Feed Africa Summit: African Development Bank to commit $10bn to make continent breadbasket of the world

    Nigeria’s national debt hits an all time as the country struggles with repayment

    What does 2023 hold? Predictions in payments for the year ahead for Africa

    Nigeria set to stop importation of refined oil and refine its own oil by 2023

    EIU analysts forecast grim economic outlook for Africa in 2023

    AUDA-NEPAD holds workshop for Youth and Media on AU Year of Nutrition

    Agribusiness entrepreneurs must take advantage of AfCFTA – ADB MD.

  • FEATURES
  • Videos
Citi Business News
  • Home
  • News
    • All
    • Agriculture
    • Economy
    • General
    • Government
    • Local Economy
    • Top Stories

    5 important things to know about the African Continental Free Trade Area agreement

    Idris Elba adds Ghana to the list of African countries he wants to partner with

    Twitter is reportedly planning to charge businesses $1,000 per month to keep gold verified checks

    Pensioners to picket at Finance Ministry over DDE

    Ghana begins to locally manufacture its own bullion vans to combat robbery

    MTN’s aYo insurance covers over 8 million Ghanaians in 5 years

    AGI urges Govt. to effect favorable business policies

    Gold-for-oil: Govt spent $40m on first consignment – NPA

    Encourage China to support Ghana’s debt restructuring – Akufo-Addo to Germany

  • Business
    • All
    • Agribusiness
    • Banking And Finance
    • Manufacturing
    • Markets
    • Mining
    • Oil And Gas
    • Real Estate
    • Tourism
    • Transport

    Nigeria ranks number one globally for cryptocurrency usage and ownership

    Gold-for-oil: Govt spent $40m on first consignment – NPA

    Come clean on gold-for-oil ‘fiasco’ – COPEC to govt

    Ghana paid cash for 40,000 tons of oil instead of gold – Egyapa Mercer confirms

    $130bn and $170bn needed annually to bridge Africa’s infrastructural gap – Bawumia

    Government and Association of Banks reach agreement on DDEP

    DDE: Banks secure 5% coupon for 2023; other revisions

    Cocoa bill payment; BoG, COCOBOD others agree to roll over maturing investments

    AfriCatalyst to host conference on use of Special Drawing Rights to accelerate economic transformation

  • TECHNOLOGY

    Twitter is reportedly planning to charge businesses $1,000 per month to keep gold verified checks

    Ghana withdraws $672m back-tax demand from MTN Group

    MTN to fight $773m tax bill from government

    Telcos to implement 1% E-Levy charge from today

    Huawei Equips 500 Traders in FinTech

    Africans urged to bolster adoption of Bitcoins

    What does 2023 hold? Predictions in payments for the year ahead for Africa

    Meta considered building a Twitter competitor to capitalize on Elon Musk’s ‘crisis’ at company

    E-commerce in Ghana – statistics & facts

  • INTERNATIONAL
    • All
    • Africa
    • Asia
    • Europe
    • Middle East
    • US

    5 important things to know about the African Continental Free Trade Area agreement

    $130bn and $170bn needed annually to bridge Africa’s infrastructural gap – Bawumia

    Feed Africa Summit: African Development Bank to commit $10bn to make continent breadbasket of the world

    Nigeria’s national debt hits an all time as the country struggles with repayment

    What does 2023 hold? Predictions in payments for the year ahead for Africa

    Nigeria set to stop importation of refined oil and refine its own oil by 2023

    EIU analysts forecast grim economic outlook for Africa in 2023

    AUDA-NEPAD holds workshop for Youth and Media on AU Year of Nutrition

    Agribusiness entrepreneurs must take advantage of AfCFTA – ADB MD.

  • FEATURES
  • Videos
No Result
View All Result
Citi Business News
No Result
View All Result

Valentine’s deals that cut through the ‘noise’.

byBenjamin Aklama
February 4, 2022
in FEATURES
Share on FacebookShare on TwitterShare on Whatsapp

The month of love is here again and as usual, small, medium, and even large scale businesses the world over (offering both product and services) are poised to cash in on the season of love to drive sales and maximize profit.

This tradition of commercializing the month of love typically comes with deals, promotions, and offers aimed at attracting potential and existing customers.

In times like this, the competing offers are very high hence business owners ought to be very strategic in achieving their results, at the same time, meeting their targeted revenue.

ADVERTISEMENT

As a business owner, how do you stand out from the crowd and your direct competitors with your Valentine’s Day deals, promotions, and offers?

Pause for a moment and join me to go through these simple yet relevant tips on “Creating offers, deals, and promotions relevant to your customers.”

Who are you targeting?

To create your Valentine’s Day offer, first, identify your target customer. When I say target customer, I am referring to that person you are looking forward to purchasing your offer.

Are they a young unmarried couple, a newly married couple, a mature married couple, or even a single person? Identifying your target customer gives you clarity on what specifically you can offer them as a business.

What is your target looking to Achieve?

After identifying who your targeted customer is, the next step is to define what their goals for purchasing your offer will be. Are they looking to impress and score points with their partner, looking to create memories, or looking to re-ignite their love life?  This will help you to know how to advertise to your targeted customers.

How much are they willing to pay?

Finally, in creating Valentine’s Day deal, offer, it’s always important to estimate how much your target will be willing to pay for the deal you are offering.

Is your offer targeted at a luxury customer segment, a mixed segment, or a mass marketing segment?

This information enables you to tag your offer with the right price to attract many prospects to your business.

It is advisable to have a minimum of two offers for your deals. A minimum of two offers gives your customers options to pick from which helps to increase their chances of purchase or patronage.

After considering these three factors, your deal will be in a good position to convert customers to your business this Valentine’s season.

Happy Valentine’s Day!

May the best business deals, promotions and offers increase sales!

 

By Jude Amoako – Adusei

jude.adusei@gmail.com

Digital Marketing coach

Tatale Business

Related Posts

FEATURES

Pensions in payment projected to go up by at least 20% in 2023 – ACRR [ARTICLE]

bycitibusinessnews

January is the most important time of the year for pensioners and their dependents, primarily because it is when the...

Read more

Tomato: Ghana’s Unexplored Goldmine

Which investment is best for you in the Ghanaian Financial Markets? [ARTICLE]

Weekly Market Report

Tax incentive for young entrepreneurs-opportunities and challenges

Seth Donkor writes: Smart working or hard labour?

The crisis of debt and Oil price shocks: The looming storms in Ghana

Next Post

AZA Finance assures of increased collaborations with Fintech companies to ensure growth under AfCFTA

Video on Demand: Business Weekly

ADVERTISEMENT
Citi Business News

© 2019 Citi Business News - CitiBusinessNews.com by CNR Digital.

Navigate Site

  • Home
  • News
  • Business
  • TECHNOLOGY
  • INTERNATIONAL
  • FEATURES
  • Videos

Follow Us

No Result
View All Result
  • Home
  • News
  • Business
  • TECHNOLOGY
  • INTERNATIONAL
  • FEATURES
  • Videos

© 2019 Citi Business News - CitiBusinessNews.com by CNR Digital.