The month of love is here again and as usual, small, medium, and even large scale businesses the world over (offering both product and services) are poised to cash in on the season of love to drive sales and maximize profit.
This tradition of commercializing the month of love typically comes with deals, promotions, and offers aimed at attracting potential and existing customers.
In times like this, the competing offers are very high hence business owners ought to be very strategic in achieving their results, at the same time, meeting their targeted revenue.
As a business owner, how do you stand out from the crowd and your direct competitors with your Valentine’s Day deals, promotions, and offers?
Pause for a moment and join me to go through these simple yet relevant tips on “Creating offers, deals, and promotions relevant to your customers.”
Who are you targeting?
To create your Valentine’s Day offer, first, identify your target customer. When I say target customer, I am referring to that person you are looking forward to purchasing your offer.
Are they a young unmarried couple, a newly married couple, a mature married couple, or even a single person? Identifying your target customer gives you clarity on what specifically you can offer them as a business.
What is your target looking to Achieve?
After identifying who your targeted customer is, the next step is to define what their goals for purchasing your offer will be. Are they looking to impress and score points with their partner, looking to create memories, or looking to re-ignite their love life? This will help you to know how to advertise to your targeted customers.
How much are they willing to pay?
Finally, in creating Valentine’s Day deal, offer, it’s always important to estimate how much your target will be willing to pay for the deal you are offering.
Is your offer targeted at a luxury customer segment, a mixed segment, or a mass marketing segment?
This information enables you to tag your offer with the right price to attract many prospects to your business.
It is advisable to have a minimum of two offers for your deals. A minimum of two offers gives your customers options to pick from which helps to increase their chances of purchase or patronage.
After considering these three factors, your deal will be in a good position to convert customers to your business this Valentine’s season.
Happy Valentine’s Day!
May the best business deals, promotions and offers increase sales!
By Jude Amoako – Adusei
jude.adusei@gmail.com
Digital Marketing coach
Tatale Business
