No Result
View All Result
Thursday, June 8, 2023
Citi Business News
  • Home
  • News
    • All
    • Agriculture
    • Economy
    • General
    • Government
    • Local Economy
    • Top Stories

    Govt aims to transform fishing industry with new aquaculture centre

    Maiden Ghana Automotive Summit set for June 27

    Govt issues one-month ultimatum for merchant subscribers to register SIMs

    Govt committed to prioritizing gender mainstreaming in energy policies – Herbert Krapa

    #CitiBusinessFestival: Go digital to increase customer reach – Businesses told

    GRA apprehends shop owners at Achimota for tax infractions

    Telcos, BoG to collaborate to retrieve locked funds on MoMo accounts – Ursula

    Unlock the full potential of mining, energy sectors for domestic industrialization – Abu Jinapor

    Update your records or have your names expunged – ORC tells businesses

  • Business
    • All
    • Agribusiness
    • Banking And Finance
    • Manufacturing
    • Markets
    • Mining
    • Oil And Gas
    • Real Estate
    • Tourism
    • Transport

    Telcos, BoG to collaborate to retrieve locked funds on MoMo accounts – Ursula

    Update your records or have your names expunged – ORC tells businesses

    Ghana is the best destination for investment in West Africa – Bawumia

    African leaders urged to push for electronic cars over combustible automobiles 

    Modify old trade conventions to favor local printing firms – AGI tells govt

    Publish gold-for-oil policy document to improve transparency – Dr. Manteaw

    Re-consider computation of VAT for local industries- AGI tells govt

    IMF proposes acquisition, mergers of banks to mitigate financial sector instability

    Ghana and Côte d’Ivoire partner to tackle cocoa smuggling

  • TECHNOLOGY

    #CitiBusinessFestival: Go digital to increase customer reach – Businesses told

    #CitiBusinessFestival: Trust ecosystem needed to minimize e-commerce fraud – Benedict Bentil

    Citi Business Festival: Forum on Digital Economy comes off today

    Citi Business Festival: 8 pillars of digital economy by TechGulf’s CEO

    Cyber Security Authority mandate critical to country’s development – Joseph Cudjoe

    MTN shareholders given choice to convert dividend or take cash

    Ghana gets $300 million from US to build first-of-its-kind data center

    Telcoms industry players urged to partner government to promote clean energy transition

    Dominion University To Partner With USA Organisations To Set Up Centre Of Excellence For Artificial Intelligence

  • INTERNATIONAL
    • All
    • Africa
    • Asia
    • Europe
    • Middle East
    • US

    WTO Chief urges African governments to increase trade, agric investment

    Mining propels Ghana to beat growth estimates in fourth quarter

    BoG pushes for improvement in IMF’s lending framework to boost continent’s access to resources

    Foreign exchange: Several African countries have a shortage of US dollars – why this happens and how to fix it

    Ghana and South Africa urged to leverage on AfCFTA to boost bi – lateral relations

    Silicon Valley Bank crisis: What led to stock crash, what lies ahead?

    Medical devices market projected to expand by $ 7.1 billion by close of year

    African Union adopts Africa Prosperity Dialogues AfCFTA action plan

    Third World Network Africa urges Africans to be strategic about AfCFTA

  • FEATURES
  • Videos
Citi Business News
  • Home
  • News
    • All
    • Agriculture
    • Economy
    • General
    • Government
    • Local Economy
    • Top Stories

    Govt aims to transform fishing industry with new aquaculture centre

    Maiden Ghana Automotive Summit set for June 27

    Govt issues one-month ultimatum for merchant subscribers to register SIMs

    Govt committed to prioritizing gender mainstreaming in energy policies – Herbert Krapa

    #CitiBusinessFestival: Go digital to increase customer reach – Businesses told

    GRA apprehends shop owners at Achimota for tax infractions

    Telcos, BoG to collaborate to retrieve locked funds on MoMo accounts – Ursula

    Unlock the full potential of mining, energy sectors for domestic industrialization – Abu Jinapor

    Update your records or have your names expunged – ORC tells businesses

  • Business
    • All
    • Agribusiness
    • Banking And Finance
    • Manufacturing
    • Markets
    • Mining
    • Oil And Gas
    • Real Estate
    • Tourism
    • Transport

    Telcos, BoG to collaborate to retrieve locked funds on MoMo accounts – Ursula

    Update your records or have your names expunged – ORC tells businesses

    Ghana is the best destination for investment in West Africa – Bawumia

    African leaders urged to push for electronic cars over combustible automobiles 

    Modify old trade conventions to favor local printing firms – AGI tells govt

    Publish gold-for-oil policy document to improve transparency – Dr. Manteaw

    Re-consider computation of VAT for local industries- AGI tells govt

    IMF proposes acquisition, mergers of banks to mitigate financial sector instability

    Ghana and Côte d’Ivoire partner to tackle cocoa smuggling

  • TECHNOLOGY

    #CitiBusinessFestival: Go digital to increase customer reach – Businesses told

    #CitiBusinessFestival: Trust ecosystem needed to minimize e-commerce fraud – Benedict Bentil

    Citi Business Festival: Forum on Digital Economy comes off today

    Citi Business Festival: 8 pillars of digital economy by TechGulf’s CEO

    Cyber Security Authority mandate critical to country’s development – Joseph Cudjoe

    MTN shareholders given choice to convert dividend or take cash

    Ghana gets $300 million from US to build first-of-its-kind data center

    Telcoms industry players urged to partner government to promote clean energy transition

    Dominion University To Partner With USA Organisations To Set Up Centre Of Excellence For Artificial Intelligence

  • INTERNATIONAL
    • All
    • Africa
    • Asia
    • Europe
    • Middle East
    • US

    WTO Chief urges African governments to increase trade, agric investment

    Mining propels Ghana to beat growth estimates in fourth quarter

    BoG pushes for improvement in IMF’s lending framework to boost continent’s access to resources

    Foreign exchange: Several African countries have a shortage of US dollars – why this happens and how to fix it

    Ghana and South Africa urged to leverage on AfCFTA to boost bi – lateral relations

    Silicon Valley Bank crisis: What led to stock crash, what lies ahead?

    Medical devices market projected to expand by $ 7.1 billion by close of year

    African Union adopts Africa Prosperity Dialogues AfCFTA action plan

    Third World Network Africa urges Africans to be strategic about AfCFTA

  • FEATURES
  • Videos
No Result
View All Result
Citi Business News
No Result
View All Result

#CitiBusinessFestival: How the country can take advantage of the “Ghana Opportunity”

citibusinessnewsbycitibusinessnews
June 15, 2022
in Business, Local Economy, TECHNOLOGY, Top Stories
Share on FacebookShare on TwitterShare on Whatsapp

The Citi Business Festival’s forum on understanding the Ghana opportunity saw its panellists discuss ways Ghana can become a more attractive destination for both local and foreign investors.

The forum featured Yofi Grant, the CEO of GIPC; David Ofosu-Dorte of AB & David law firm; Juliet Asante, CEO of the Ghana Film Authority and Jacob Brobbey, the Acting Head of Markets, Absa Bank.

These are five insights as far as taking advantage of the “Ghana Opportunity” is concerned.

ADVERTISEMENT

Stakeholders must work in a coordinated fashion to sell Ghana

David Ofosu-Dorte noted a lack of coordination as a major problem when it comes to selling Ghana.

She highlighted the role mass media could play in this regard by sensitizing younger Africans to appreciate their own culture.

“That is 40 percent of the global youth right there. That is a big market we are not exploring,” Juliet Asante noted.

Ghana must secure mind share of target markets

The government should be working to make sure Ghana comes to the mind of the average person anytime Africa is mentioned.

“We need to focus more on occupying the minds of the people we are trying to sell Ghana to,” David Ofosu-Dorte said.

Because potential investors could be from different backgrounds with varying expectations, he said “we need to first deliver our visibility, and then we bring out the more unique selling point.”

Ghana must leverage the arts and entertainment sector

Because of her background in the arts, Juliet Asante advocated for the use of the arts in selling Ghana.

She noted that film is a great vehicle for selling Ghana because it carries other creative sectors along. She, however, described music as the fastest-selling point for Ghana.

“I can just mention two of the songs that have come out in the past couple of months that really sold Ghana.”

This means the government should be looking to also resource the arts and culture sector.

“If you are talking about support for the creatives, you need funding and a clear route to the market,” she said.

Ghana must develop a viable national branding strategy

A viable national branding strategy was identified as being central to positioning Ghana as an investment destination.

Jacob Brobbey said Ghana needed to uniquely package its culture, tourism, and businesses, among others, to foreign and local investors.

“The proposition is very important. It is a total package that we should look at when we are selling Ghana because if you want to pick the individual variables, it will be very difficult for you to convince any investor to come into the country,” he explained.

The Citi Business Festival is an extensive program of business events and on-air activities providing inspiration, business ideas, and information to persons who are starting, building, or growing their businesses.

The 2022 edition of the Citi Business Festival is mainly sponsored by ABSA Bank, with support from MTN Momo and MTN Business, Ghana Investment Promotion Centre, IT Consortium and GIRSAL.

Source: Citi Newsroom
Tags: Business Development in GhanaMarketing GhanaOpportunities in GhanaSelling Ghana
Previous Post

Chamber of Telecommunications calls for more investment into Technology to improve livelihoods

Next Post

Politics, uncoordinated actions slowing Ghana’s investment potentials – Ofosu-Dorte

Next Post

Politics, uncoordinated actions slowing Ghana’s investment potentials – Ofosu-Dorte

Accra Kotoka International Airport Arrivals
ADVERTISEMENT
Citi Business News

© 2023 Citi Business News - CitiBusinessNews.com by CNR Digital.

Navigate Site

  • Home
  • News
  • Business
  • TECHNOLOGY
  • INTERNATIONAL
  • FEATURES
  • Videos

Follow Us

No Result
View All Result
  • Home
  • News
  • Business
  • TECHNOLOGY
  • INTERNATIONAL
  • FEATURES
  • Videos

© 2023 Citi Business News - CitiBusinessNews.com by CNR Digital.