As part of efforts to provide better services and increase the insurance penetration in Ghana, Sanlam Group, the largest non-banking financial services company in Africa, has announced the launch of its brand into the Ghanaian market, rebranding Saham Insurance Ghana to Sanlam Insurance Ghana.
The new development supports Sanlam’s strategy to deliver excellent products and services to clients and enhance its presence and commitment across Africa.
The rebranding will apply to the life and general insurance businesses, Sanlam Life Insurance Ghana Limited and Sanlam General Insurance Ghana Limited, respectively.
Group Executive in charge of Corporate Affairs and Services at Sanlam Emerging Markets (SEM), Thabied Majal, highlighted Sanlam’s commitment to Ghana, and the importance of the West African market to Sanlam.
“We have always sought opportunities to further enhance the relationship and our presence in the Ghanaian market, and the introduction of the Sanlam brand affirms our commitment. Ghana and indeed the West African market are important for us as a Group, and the rebranding is in line with positioning us as a true Pan-African financial powerhouse.”
He added, “As a Pan-African brand, we have a firm belief in the continent’s future and growth prospects. We also have an opportunity to empower current and future generations to be financially confident, secure, and prosperous.”
Managing Director and Chief Executive Officer of Sanlam General Insurance Ghana Limited (formerly Saham Insurance), Mabel Nana Nyarkoa Porbley, said the Sanlam brand launch marks a new and a refreshing dawn in Ghana’s insurance industry.
“This milestone marks the beginning of a new era for Ghana’s insurance industry. Sanlam brings a new and refreshing dimension that enhances our proposition. The rebranding goes beyond a mere change of name and corporate colours. It reflects our commitment to deliver world-class non-banking financial services to our clients while strengthening our market positioning, enabling us to unlock value and develop products and services for all market segments,” she said.
On his part, then Managing Director and Chief Executive Officer of Sanlam Life Insurance Ghana Limited, Tawiah Ben-Ahmed said, “After this rebranding exercise, we are now part of Sanlam Pan Africa Life, focused on providing specialist life insurance services leveraging on the capacity, expertise, experience, exposure, and strength of the biggest non-bank financial services group on the African continent.”
“We will be positioned to bring society-first solutions to individuals, groups, and corporate bodies in Ghana founded on the firm belief that we all deserve an equal chance to live a better life and to have lifetime financial confidence. In essence, the rebranding is not simply about a change of name and logo, but one that is expected to enhance the ability of the business to do a lot better.”
Sanlam is a pan-African financial services group listed on the Johannesburg, Namibian and A2X stock exchanges. Through its clusters: Life and Savings encompassing Retail Mass, Retail Affluent and Corporate business units; Sanlam Emerging Markets; Sanlam Investment Group; and Santam, the Group provides comprehensive and bespoke financial solutions to institutional clients and consumers across all market segments. Sanlam’s areas of expertise include life and general insurance, financial planning, retirement, investments, and wealth management.
Established in 1918 as a life insurance company, Sanlam has evolved into the largest non-banking financial services group in Africa through its diversification strategy.
Headquartered in South Africa, Sanlam has a direct stake in financial services entities in Namibia, Botswana, Swaziland, Zimbabwe, Mozambique, Mauritius, Malawi, Zambia, Tanzania, Rwanda, Uganda, Kenya, and Nigeria. The Group has a footprint of insurance operations in Morocco, Angola, Algeria, Tunisia, Ghana, Niger, Mali, Senegal, Guinea, Burkina Faso, Cote D’Ivoire, Togo, Benin, Cameroon, Gabon, Republic of the Congo, Madagascar, Burundi, and Lesotho.
Sanlam also has insurance business interests in India, Malaysia and the United Kingdom and has business interests in the USA, Australia, the Philippines, and Lebanon.