In its quest to meet the dynamic demands of customers, Blow Group Limited, manufacturers of Bel Aqua Mineral water has launched a new line of product christened ” Belpak Paper Tissues” unto the market and unveiled media personality, Nana Ama McBrown as its brands ambassador.
Speaking on the sidelines of the launch, the Head of Marketing at Blow Group, Magnus Dey highlighted the brand positioning of the Belpak range of paper tissues.
“Seeing us here today is a testament that this product can be compared to none other in the market. The tissue is very soft but not weak, it is very strong but not hard: it is just perfect for any event and situation in the kitchen or restrooms,” he said.
Nana Ama McBrown, who expressed delight at joining Belpak, spoke highly of the quality of the paper tissues brand, describing it as just perfect for the Ghanaian market. According to her, she could not resist the proposal from Belpak when she realized the enviable track record of the brand’s parent company.
She reiterated the stellar manufacturing standards upheld by the Blow Group of Companies over the years, especially in the manufacture of disposable products under its Blowpak brand, which they are lending to the manufacturing of Belpak Paper Tissues.
“One thing that stands out for me is the hygiene standards of the factory. One thing people don’t pay attention to when buying tissue products is the hygiene conditions under which they are produced. This is because we are often under the impression that they are not edible products like food or water. But when you think about it, you realize that paper tissue products like kitchen towels and table napkins are used directly in the packing and handling of food at home,” she said.
“If the tissue is not produced in a clean environment, you might end up contaminating your food. This is why I like the way Belpak’s manufacturing is so automated. You could see that from production to packaging, everything is done without any human interference, therefore reducing contamination.” She told the press,” she added.
Meanwhile, as part of the launch activities, Management of Belpak Paper Tissues and Nana Ama McBrown made donations of valuables worth several thousands of Ghana Cedis to the Kpone Poly Clinic and the Tema SOS Children’s Home.
The items included assorted drinks, bottled water, Belpak Paper Tissue products which included bundles of Belpak Classic, Comfort and Eco Toilet Rolls; Belpak Max, Jumbo, Meg and Premium Multipurpose Paper Towels; Belpak Table Napkin, and Belpak Pocket Tissue.