Audrey Abakah, the Director for SME Agency, Banking, and Partnership at Absa Bank, delivered crucial advice to business owners during the second forum of the Citi Business Festival held on Tuesday, June 13, 2023.
Abakah emphasized the significance of cultivating the right mindset, particularly discipline, as a key driver of success in business.
Speaking passionately about the topic, Abakah pointed out that the lack of discipline is a common obstacle hindering the success of many businesses. “Discipline is an essential ingredient for running a successful business; it cannot be overlooked,” Madam Abakah firmly stated.
She emphasized that business owners must embrace discipline to achieve their goals effectively.
Under the theme of ‘Building resilient SMEs,’ Audrey Abakah further advised small business owners to develop a deep understanding of their customer base. By doing so, businesses can effectively target their products and cater to the specific needs of their customers.
She also stressed the importance of aligning products with the demands of the customer base to maximize success and create a sustainable business model.
Highlighting Absa Bank’s commitment to supporting small businesses, she mentioned that the bank is actively seeking partnerships with SMEs that possess both the right product offerings and the right mindset for success.
“This partnership initiative demonstrates Absa Bank’s dedication to empowering and supporting small businesses that show potential for growth.”
The Citi Business Festival 2023 is powered by Citi TV and Citi FM in partnership with Absa Bank and is proudly sponsored by MTN MOMO, MTN Business, and Zeepay with support from GIRSAL.