Tag: fashion
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E-commerce may reduce physical shops after COVID-19 – CEO of Horseman Shoes
COVID-19 will among other things push entrepreneurs in the fashion and lifestyle business to explore e-commerce if they are to survive. That’s the view of Ghanaian shoe maker, Tonyi Senayah. The COVID-19 pandemic and its attendant restrictions shifted demand from non-food items such as shoes and clothes to food items, medication and other basic things…
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‘Mona by Nehita’, a luxury jewellery line launches in Ghana
If you are a lover of luxury, especially on the jewellery side, ‘Mona by Nehita’, the Los Angeles-based jewellery brand has just launched its unique products and services in Accra. Set to offer the best and affordable jewellery products including earrings, rings, necklaces, chains, pedants, bangles, bracelets, birthstones, anklets, custom pieces and many more, the…
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Three years of excellence: The #WearGhana ‘GIGI’ journey
Three years ago, we changed our business model, transitioning from making bespoke clothing to producing our first retail collection – GIGI – and in so doing transforming Ghanaian fashion. We are proof it’s possible to succeed in this market producing relatively lower-priced ready-to-wear outfits and focus on pushing volumes. Also, we have shown that there…
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Business of Xmas: Fashion design business booms in December
The Fashion industry in Ghana has over the years gained momentum and continues to evolve. The industry is known as one of the many that receives heavy patronage during the festive period. In the fourth of our series, ‘the Business of Christmas’ which looks at businesses that receive heavy patronage during the festive season, Jessica…