Tag: Start-ups
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Smart strategies to promote and grow small businesses
It is widely believed that small businesses have a one (1) in ten (10) chance of survival and ineffective marketing make your odds far less than that. Your foray into any business endeavour is an arduous enough step to take and a lack of knowledge on how to effectively promote your enterprise exacerbates your fear…
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Customer Development – a Founder Institute Mentoring Session notes, for start-ups.
A few weeks ago, I had the opportunity to be part of a mentoring session with a Founder Institute cohort at the Stanbic Bank Incubator in Accra. It was good, very good. Joining us were Foster Awintiti Akugri, the Stanbic Bank Incubator Manager & Founder of Hacklab Foundation, and Kamil Nabong, the CEO at Hub…
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Ghana places second globally in countries with most women entrepreneurs
Ghana has placed second in the global ranking of countries with most women entrepreneurs according to the latest Mastercard Index of Women Entrepreneurs (MIWE). The annual Mastercard Index of Women Entrepreneurs (MIWE) which provides insights into the progress and achievements of women in business found that nearly 4 out of every 10 business owners in…
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Start-up chronicles: I served my drinks at the wrong event; had to refund
It’s been more than two years months since I started this business. I had gone several months without pay at my former workplace and I literally had to do something about my situation. It wasn’t like I had a choice. For all those months I wasn’t getting paid, I was spending at least GHS300 cedis…
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Survival story: Scammed by a trusted client, production swept away by floods…
Somewhere in 2014, I got scammed by a client I trusted. A total of about Ghc 1,500 worth of bags and accessories, shipped to this trusted individual who I never heard from again till date. The circumstances leading to that mistake is a story for another day but back in 2014 that amount was big…

