Tag: Wear Ghana
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![[Article] The WearGhana “Do Ghana Good” campaign](https://citibusinessnews.com/wp-content/uploads/2019/07/Do-Ghana-Good.jpg)
[Article] The WearGhana “Do Ghana Good” campaign
For Ghana to get better, Ghanaians need to treat Ghana better. We need to commit to doing the things necessary to transform the fortunes of our dear country. And the best way to do that is to significantly improve our all-round behaviour as a people. And there are two ways of shaping behavior: using rewards…
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Three years of excellence: The #WearGhana ‘GIGI’ journey
Three years ago, we changed our business model, transitioning from making bespoke clothing to producing our first retail collection – GIGI – and in so doing transforming Ghanaian fashion. We are proof it’s possible to succeed in this market producing relatively lower-priced ready-to-wear outfits and focus on pushing volumes. Also, we have shown that there…