The second edition of the ‘Citi Business Festival,’ powered by Citi FM, will be launched today, June 1, 2016 at the La Palm Royal Beach Hotel in Accra.
This year’s edition will present a series of outdoor and on-air business-education programmes , as well as create opportunities for Ghana’s business players, to interact with each other, through networking sessions and active engagement with business leaders, entrepreneurs among others.
As part of measures targeted at making this year’s festival a memorable one, innovative programmes have been added to satisfy the needs of different business levels.
These include the Management Boot Camp, Sales Revolution, Exceed, and the Innovation Summit.
The Innovation Summit, which will be under the theme ‘The Future of Ghana Businesses,’ will focus on the kind of business environment that Ghana will have in the next two decades.
This is expected to deliberate on how business leaders need to evolve and adapt to survive in the business world.
By this, ‘the Future of Ghana Businesses’ will create a platform to elicit the views of Ghana’s most innovative business leaders, on the kind of business environment they hope to see in the country.
Another important addition to this year’s festival is a specially designed programme known as ‘Footprint’, which is aimed at addressing pertinent issues faced by the youth in their quest to excel in the business world.
This is a platform that is intended to engage the tertiary student community, as they prepare for the corporate world.
To provide adequate assistance to the youth, selected industry chiefs will be part of a team that will provide industry insights for the students, in an interactive fashion.
It will equip students with in-depth knowledge about the current trends and dynamics in the various sectors of the economy.
Some of the nation’s finest international business brains and consultants; such as Mawuli Ocloo, an experienced Sales & Marketing Executive, a business turn-around specialist Caleb Ayiku, Michael Porter, an international management development trainer and many others will share their experiences at the programme.
These individuals have positively impacted young people through their successful business models.
Commenting on the event, the Head of the Business Desk at Citi FM, Vivian Kai Lokko said “the Citi Business Festival is by far the biggest business event in the country, because of the quality of events that are offered during the festival period”.
She stated that the festival will provide a new insight that will touch on how the youth and business owners can maximise their operations for success.
“Our line-up of events will ensure that all persons, especially business operators, entrepreneurs and students, who are about to join the corporate world, gain the best insights and knowledge from activities earmarked for the festival,” she said.