The Citi Business Festival enters its second week with more insightful and informative sessions to enable you get to the top as a business leader or a team member.
Events scheduled for the week include the official launch of the all business news website, citibusinessnews.com; continuation of on-air series of the Citi Business Festival as well as two more collaborations to be featured in this year’s edition of the Citi Business Festival.
Official launch of Citibusinessnews.com
Players in the business sector, corporate Ghana and academia among others will join Citi FM to officially launch the most authoritative and comprehensive all – business news website, citibusinessnews.com on Monday.
The website has the latest business stories, thought provoking and in-depth articles as well as up to date and comprehensive data on all business related sectors including the economy, banking and finance , investment, trade, tourism, energy and agriculture.
Citibusinesnews.com has the biggest business directory as well as the latest annual reports of all companies listed on the Ghana Stock Exchange.
The website also provides live performance of all stocks listed on the Ghana Stock Exchange plus currency updates.
It also provides video interviews with the movers and shakers of the business industry as well as coverage of all the biggest business events in pictures and many more exciting features and pages.
The website is expected to meet the needs of the various players in industry, academia and the general public in Ghana and beyond.
On-Air series
The on-air series continues this week and it is on the broad topic, Sales and Revenue Management.
This week promises more insightful sessions.
Marketing Consultant and CEO of WestPoint Consulting, Mawuli Ocloo joins Citi Breakfast Show host, Bernard Avle at 9:15 am to discuss, “How you can sell in difficult times”.
Well if you presume your marketing skills are anything to go by, then you may have to listen to Business turnaround specialist, Caleb Ayiku on Tuesday, as he educates you on, “20 reasons why you are not selling”.
Consultant, Maxwell Dodd comes your way on Wednesday with, “Building a winning sales force”.
Featured collaborations
Later this week, we bring you two of our featured collaborations.
The first involves a round table discussion on Ghana’s cashlite system by GhIPSS.
The discussion, on the topic, “Towards a Cash-lite Ghana, the Future of Payments”, seeks to get the public to understand the global trend, the benefits of electronic payments and the need for the pubic to tag along since electronic is the future of payments.
The event comes off Tuesday, June 14, at the Alisa Hotel.
The second featured collaboration focuses on effective marketing strategies organised by the Chartered Institute of Marketing Ghana (CIMG).
The West Africa Managing Director of global marketing research firm- Nielsen, Lampe Omoyele, will take marketing professionals through redefining value in order to win with the consumer and shopper as consumers react to the current economic circumstances by either switching, swapping or squeezing consumption of brands/categories.
It will be on the topic, “Winning with the consumer and shopper”.
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By: Pius Amihere Eduku/citibusinessnews.com/Ghana
