The Ghana Investment Promotion Centre (GIPC), is urging the private sector to actively participate in the Citi Business Festival due to the prospects it holds for them.
According to its Chief Executive, Yoofi Grant, the month long event will provide a huge platform for the private sector to market their businesses.
“This program is so dear to my heart…I’d urge you all to participate in all the seven different topical days. At the end of the day you will believe and have the spirit of business, it will grow in you and you will be motivated.”
Mr. Grant also pledged of his outfit’s support to get the concept replicated considering the impact it would have in shaping national policy for economic development.
“This program is one particular one that the private sector should embrace and I would personally assure Citi Fm that I would go out on a crusade to raise funding for them to be able to replicate this on many platforms,” he assured.
“The truth of the matter is the more investments we have the more businesses we can create. The more businesses we create, the more jobs we can have,” he added.
The 2017 edition of the Citi Business Festival which was launched on Thursday, 1st of June at the head office of MTN in Accra, brought together businesses leaders and other government officials.
The festival will include a series of on-air and outdoor events which will touch on different areas of the economy.
Speaking at the launch of the programme, Yoofi Grant promised to solicit for funds to ensure the festival becomes a success.
Businesses highly expectant of #CitiBizFestival
Meanwhile, some participants at the launch have indicated their readiness to engage fully in the festival.
Though some say this is their first time of participating, they are hopeful of turning around their businesses with the lessons to be learnt.
“This is the first time I have come for the launch of the Citi Business Festival. I have participated in the previous festivals but listening to the speakers, I think this year will be greater than the previous years and what I am taking away from this launch is from what Caleb Ayiku said that “you can’t sell without knowing the people” that’s what I took from it . I will also participate in the Sales Revolution,” one participant remarked.
Another also said, “From what I saw and heard, it looks like it’s a great opportunity for entities for them to also advertise and others to also know what they have in stock for their companies. Actually, I am into investment banking and from what I have heard, I have no choice but to jump into this opportunity to participate in Citi FM’s business festival.”
By: Pius Amihere Eduku/citibusinessnews.com/Ghana