Fidelity Bank has officially launched a unique deposit mobilization campaign called the 10x Richer promotion in Accra.
The promotion is part of the bank’s effort to show appreciation and reward loyal customers as Fidelity Bank marks its 10th-anniversary celebrations.
Speaking at the launch, Managing Director of the Fidelity Bank, Mr. Jim Baiden said the bank is embarking on the promo to express their gratitude to customers for being a part of the Fidelity family through the ten-year journey.
“As we mark 10 years in business, it is only right that we recognize and reward our customers who have been with us throughout our journey. They are the reason we find ourselves here today. We are therefore using this promotion to reward and celebrate them for their loyalty and also help them save for future purposes and prepare for the unforeseen”, he said.
He added that “We are 10 years old and we are giving our customers the opportunity to be 10x richer. Let’s all make it a habit to save and stand a chance to win in this promotion whilst also preparing for unforeseen circumstances,”
He further called on Ghanaians to take advantage of the opportunity to boost their financial status.
About the Promo
Aimed at making customers 10 times richer, the 10x Richer promotion will run for a period of 6 months starting from June 2017 and end in November 2017.
Lucky customers will receive rewards to the tune of GHS 275,000.
In each month, 5 lucky customers will win a total of GHS25, 000 (5,000 each) while 3 lucky customers stand a chance of winning 50,000 each in the grand draw in December.
The six month campaign is also running on the Caritas Lottery Platform of the National Lotteries Authority (NLA).
It is targeted at encouraging Ghanaians to save more as it provides financial security and acts as a safety net in case of an emergency.
Each deposit of GHS500 Cedis earns a coupon which stands a chance of being multiplied by 10. This puts the depositor in a strong position for the monthly prize of GHS 5,000 Cedis.
These coupons will be multiplied by 100 in the grand draw for the ultimate prizes.
Fidelity Bank has rewarded hundreds of its customers through several innovative and deposit mobilisation campaigns including Reach for Gold, Go for Gold, Big Fat Zero and Save for Gold.
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By: Jessica Ayorkor Aryee/citibusinessnews.com/Ghana
