Lojaanor opens an operational facility to enable its customers to access fresh wholesome seafood and fish from local fisherfolks and fish farmers.
The operational facility which also serves as a pick-up point is located in Roman Ridge and will be launched on the 19th of July, 2019 and open to the public from 22nd July, 2019.
Lojaanor which means ‘fish market’ in the Ga local dialect is a platform that ensures individuals access healthy fish products fresh from water source and also creating market access for local fisherfolks and fish farmers. The aim is to promote healthy eating and access to quality fish products.
According to the Ministry of Fisheries and Aquaculture Development (MOFAD), fish constitutes 60 percent of protein eaten in Ghana. Annually, the country consumes 950,000 metric tonnes of fish with 60% imported into the country meanwhile local fishermen face difficulties accessing markets.
We commend MOFAD for implementing closed seasons to curb the challenge of dwindling marine stock in recent times and also initiating the Aquaculture for Food and Jobs policy.
Lojaanor is a digital supply chain platform created by ProFish Ghana Limited to provide market access for fisher folks and fish farmers as well as enable health-conscious individuals access wholesome fish products. By just dialing *800*28#, individuals can place orders for a wide variety of seafood products. The company seeks to promote food security by ensuring that the local fish industries build sustainable production.
The company won the Kosmos Innovation Center Agritech Challenge in 2018 and are currently finalists in the upcoming Pitch Agrihack 2019.